Taking a Collaborative Approach to DAM: The Importance of Marketing and IT Synergy

Digital Asset Management (DAM) isn’t simply a storage solution or a way to consolidate and organize images and videos. In reality, it helps orchestrate unique customer experiences, at scale, across various channels. Taking a collaborative cross functional approach to digital asset management will ensure wide adoption across organizations, streamline internal operations, and improve team collaboration.

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Digital Asset Management: Enabling Visual Storytelling

Since your audience lives on the internet now and demands visual stories, your media library must meet this demand. Managing a growing media library requires a central hub from which teams can search and browse all digital assets, tag and organize files, manipulate and distribute assets, and track performance.

This central hub needs to be powerful and easy-to-use, enabling your organization to scale rapidly, without encountering bottlenecks that delay your time to market.

That’s why a digital asset management (DAM) solution is so critical, and why choosing the right digital asset management solution can be the difference between creating compelling, engaging experiences and stories for your customers, and slogging through workflow inefficiencies.

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Optimizing for Page Load Speed: Challenges and Strategies to Improve SEO, User Engagement, and Conversion Rates (Webinar)

There is a direct link between the speed and quality of delivered media assets to increased user engagement, higher conversion rates, and improved SEO—making page load times especially critical. Yet, there has been an 85% increase in page weight over the past three years. Learn best practices in optimizing for page load speed, and take away concrete actions you can use to immediately improve media performance on your website and/or app.

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Image Optimization: Expert Roundup

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers.

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Media Rich and Fast: Best Practices for Optimizing Web Page Speed

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

There has been explosive growth in the adoption of visual media to dramatically improve online user experience, resulting in higher engagement and conversions. However, visual media can also weigh down your web pages, increase page load times, deflate your search rankings and turn visitors away. There has been an 85% increase in page weight over the past three years, and 75% of today’s websites are images and video, thus making the tradeoff between speed and engagement a tough one. Particularly, as Google is placing more emphasis on page load speed – particularly for mobile users – as a search ranking factor.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The whitepaper offers numerous best practices for optimizing visual media on your websites, enabling you to provide both a fast and engaging online experience to your target audiences.

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5 Keys: Effortless, Personal, Omnichannel Cloud Customer Service

“Omnichannel is the key to effortless and personal cloud customer service, yet Gartner and IQPC estimate that only 5% of companies offer true omnichannel".

So how do you get started? Here is a quick overview of what true omnichannel looks like, plus five keys for putting effortless and personal omnichannel customer service in play at your company, whether it’s big or small.

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2018 Contact Center Trends: Breaking Through The Barrier

By now, nearly all companies have realized that CX is the differentiator and customers value the experience above almost everything. Enormous effort and resources have been thrown at CX, and there have been huge gains. According to Forrester’s 2017 Customer Experience Index (CX IndexTM), however, CX quality plateaued or declined for most industries and companies.

So are we going to stay put or decline? Or are we going to punch through to the next level? 2018 will be the year where this is decided. So what will be the big stories? How will technology and automation advance the customer experience? Here’s our take on what we think will be the biggest trends in 2018.

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The Business Value of Data Protection in IT Transformation

For many organizations, digital transformation (DX) is the most strategically important initiative for the organization and may determine its ability to compete in the coming decade. IDC estimates that 60% of organizations will have created and begun implementation of a digital transformation strategy by 2020. These DX initiatives are designed to take the organization forward as a proactive, data-driven company that uses and monetizes data to gain competitive advantage in the marketplace.

Download this white paper from Dell EMC and Intel® to learn more.

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Cloud-Ready Data Protection with Dell EMC

When it comes to effectively and efficiently protecting growing volumes of data, midsized organizations face unique challenges. That is because they live in a world of constraints that are both operational and budgetary in nature. Cloud disaster recovery offers new options for these organizations—they can optimize their data protection economics by integrating on-premises protection solutions with cloud-based backup and recovery methods. Dell EMC’s cloud-ready solutions, particularly its Integrated Data Protection Appliances with native cloud extension capabilities, along with its Data Protection Software working in conjunction with its Data Domain backup storage appliances, provide cloud disaster recovery with flexible features. These solutions enhance operational efficiency and provide midsized organizations with clear economic and operational benefits.

Download this white paper from Dell EMC and Intel® to learn more.

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The Economic Value of Data Domain and Integrated Data Protection Appliances (IDPA)

: IT is under constant pressure to deliver optimized infrastructure for new business initiatives and supporting applications all while trying to contain or even reduce costs. Respondents participating in ongoing ESG research consistently cite cost reduction as a top IT priority, but 35% of IT managers tasked with implementing data protection processes and technologies routinely reported cost as the top challenges. Read the report to learn what the findings tell us about today’s data protection challenges (from virtualizing and costs to performance and backup), how ITDMs can reduce related costs and transform infrastructures to meet IT mandates.

Download this white paper from Dell EMC and Intel® to learn more.

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Minimizing Data Disruption Through Business Continuity Planning

Experts Share Tactics to Help Financial Services Organizations

According to PWC, attacks on financial institutions grew 130% last year. And in a recent outage at a regional bank, equipment failure led to $15 million in lost revenue and another $5 million in fee waivers and associated costs. In addition to the raw cost of an incident, financial organizations also face the risk of exposed customer information, regulatory fines, loss of trust and impact to stock prices.

In the webinar, Minimizing Data Disruptions Through Business Continuity Planning, our experts will:

  • Define the scope of data continuity, including disaster recovery and mitigation.
  • Discuss common causes of service interruptions.
  • Show you how to identify the right data continuity solution for your organization.
  • Define tiers of disaster recovery, including multi-tenant DR and full-featured solutions.
  • Share strategies for handling complexity and other DR issues.

An effective business continuity strategy can provide immense value for your organization — better planning would have saved that regional bank $20 million and a lot of dissatisfied customers.

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Navigating Multi-Cloud Complexity And Integration

Both the number of companies using multiple clouds, and the number of clouds they’re using, are growing. And, according to our recent Cost of Expertise Report, 44% of IT workers say they spend more time maintaining cloud services than initially expected.

In our new webinar, Navigating Multi-Cloud Complexity and Integration, our experts will:

  • Examine the financial and business costs associated with management and maintenance of multiple clouds.
  • Explore ways to integrate monitoring, maintenance and management of your clouds.
  • Share how TotalTrax, a Rackspace customer, found greater efficiency in its multi-cloud environment.
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Modernizing Legacy Databases & Applications

Stepping out of legacy databases and applications is complicated and one of the biggest challenges IT organizations face. You can’t afford to maintain the status quo, and yet you cannot afford a costly misstep in the process of modernization.

  • How do you know where to start?
  • What’s a cost-effective replacement for a legacy database?
  • How much can you reasonably expect to save with a modernized application stack?

In our new webinar, Modernizing Legacy Databases & Applications, Rackspace experts will share their modernization experiences and how we helped TotalTrax, a telematics firm, move its applications from an on-premises customer environment to a cloud model.

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Minimizing Migration Risk & Disruption

Migrating your application portfolio is a critical first step for success in the cloud. But the process, if performed correctly, requires painstaking discovery, planning, testing and data configuration. This webinar provides a closer look at some of the more common hiccups companies face during migration. We’ll also discuss how Aeroméxico, the largest airline in Mexico, partnered with Rackspace to build a high-volume digital environment capable of supporting customer transactions for each if its 600 daily flights.

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Choosing The Right Platform For Each Workload

Selecting the right cloud platform for your workload, architecting a solution and modernizing operations is a complex process. There are many variables to consider, including the level of scalability you require, the level of security your data needs, and your business continuity and governance requirements. This webinar takes a look at cloud selection through the lens of British Medical Journal’s need to run multiple workloads with very distinct requirements.

  • What are some of the big differences between clouds?
  • What are some commonalities?
  • What are some common needs that dictate one cloud over the other?
  • How can you be sure you’re making the right choice?
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