Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences and have little tolerance for firms that do it poorly. Quality data is needed to fuel the technologies that power personalization, but assembling that quality data can be hard.

Enter the Customer Data Platform (CDP). As defined by the Customer Data Platform Institute, a CDP is a marketer-managed system that builds a unified and persistent customer database that is accessible to other systems. While they are promising to be faster, easier, cheaper and more flexible than previous solutions – even the most savviest of martech professionals aren’t fully understanding their benefits, capabilities and integration abilities.

View this report today to learn the:

  • 3 main functions of a CDP
  • 8 advantages of using a CDP to assemble customer data
  • 8 common questions about CDPs and their answers
  • Key ways to select and budget for a CDP and more!

Download a copy of the CDP Institute’s report, “Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs to Use One” today.

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Webinar (ft. Forrester): Drive Business Performance by Improving Your Claims Communications

Just because you’re a regional insurer doesn’t mean that your customers have lower expectations of you when it comes to the claim experience. They expect the same kind of support and transparency from you that from your larger, well-resourced competitors deliver.

To achieve a great experience, claims professionals need to understand their customers better, how they navigate the claims journey, and the communications that will cost-effectively drive great claims experiences.

In this webinar, Forrester Research and Quadient will discuss:

  • Why insurers need to introduce the light of day into claims processes
  • The state of claim communication
  • How cloud communications can extend the customer relationship by making the claim process more transparent

Join our guest Ellen Carney, principal analyst serving ebusiness & channel strategy professionals at Forrester and Andi Dominguez, Product Marketing at Quadient, for a live webinar discussing the business impact of a great claims experience.

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Digital Workspace Transformation Assessment

The Citrix Workspace features and services enhance user experience, productivity, and IT's ability to deliver secure, high-performance virtual apps, desktops, and data. Understanding how your organization will benefit from additional features and services that complement current Citrix Virtual Apps or Citrix Virtual Apps and Desktops deployments is a critical component in planning a workspace transformation.

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Best Practices for Optimizing Website Performance With Tag Management

Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance.

They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

Using these techniques, our e-commerce clients can see a 20 to 50% increase in overall site speed. This whitepaper provides more details about these techniques and their associated benefits.

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Best Practices for Optimizing Website Performance With Tag Management

Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance.

They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

Using these techniques, our e-commerce clients can see a 20 to 50% increase in overall site speed. This whitepaper provides more details about these techniques and their associated benefits.

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Reimagining Digital Experience: Using the Cloud to Enhance Customer Communications

Customer communication management (CCM) solutions provide a powerful example of how use of advanced technology that incorporates cloud delivers capabilities that are needed today and also provides businesses that are looking to manage omnichannel requirements spanning electronic systems and high print volumes with the capacity to achieve – in the language of digital transformation – “enterprise-wide automation spanning multiple functions and modernizing of current processes & supporting infrastructure to achieve previously unattainable or unimaginable outcomes.

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Novarica Market Navigator: Document ECM/CCM Systems

This report is designed to provide an overview of the current solution provider marketplace for document management/enterprise content management (ECM) systems and document creation/customer communication management (CCM) solutions. It is also designed to assist both property/casualty and life/health/annuity insurers in drawing up their shortlists of potential providers based on vendor market position and offering details.

These reports do not render judgment, since the fit between a potential provider and an insurer will be determined by the specific situation and needs of that insurer. Novarica provides these types of advisory consultations to more than 100 insurer clients through its retained advisory services.

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Insurance and Customer Communications Management (CCM) – Give Consumers What They Want

For a long time, insurance companies were in the driver’s seat when it came to customer communications. Not anymore. A combination of rapidly expanding digital technology and changing demographics has transformed the interactive landscape and the customer engagement model.

Digital consumers are changing the rules of the game. The customer is now in control more than ever before, with numerous purchasing options, vast online research tools and multiple touch points. For many transactions, consumers increasingly prefer digital channels, which make content universally accessible by mixing media (graphics, text and video), tailoring messages (providing discounts, location or demographic information) and adding social connectivity (allowing communities or friends to build around themes and needs).

This paper will explore the significant shift in consumer communication expectations, the traditional hurdles that insurers face and how these can be overcome with a broad CCM vision based on practical, achievable business goals. The fact is that insurers have not kept pace with rapidly emerging customer needs. It is critical to be relevant and speak to the customer in their voice. If you can’t communicate with customers in the way they want, someone else will.

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Manage claims correspondence in the cloud

Quadient® Correspondence is a subscription-based SaaS solution that enables insurers to create, approve and deliver regulatory compliant, accurate and personalized claims correspondence to customers across print and digital channels, with no reliance upon IT.

Quadient Correspondence was designed and priced for insurers who want to further their transformation to digital, but don’t have the resources to invest in an end-to-end customer communications management (CCM) solution.

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Quadient® Inspire and Guidewire InsuranceSuite™

Many organizations have separate tools, teams and third parties dedicated to designing and creating content for mobile, web, and print communications. This results in duplication of efforts, inconsistency and compliance risk. Inspire enables you to create timely, contextual, personalized and accurate communications for all channels from one intuitive interface. This eliminates the need for multiple siloed teams, reduces risk and ensures a seamless customer experience.

Our technology is fully integrated with Guidewire InsuranceSuite™. It also integrates with your existing legacy IT systems and offers flexible implementation options including on premise, hybrid and cloud applications. Inspire makes it easy to leverage existing templates, archived content, and data from your core systems to create highly personalized, timely and accurate communications across all channels.

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5 Steps to Achieve Risk-Based Application Security Management

Software applications support the most sensitive and strategically important business processes of most enterprises. Yet application security is one of the most neglected fields of cybersecurity.

IT and business management typically have no visibility into the overall state of application security. Activities for assessing, prioritizing and remediating application vulnerabilities are ad hoc, fragmented and carried out at low levels in the IT security organization. Quality assurance and software development groups lack the knowledge and incentives to address critical vulnerabilities early in application development lifecycles, where testing and fixing vulnerabilities are most cost-effective.

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Ponemon Institute’s 2017 State of Mobile & IoT Application Security Study

Ponemon Institute is pleased to present the findings of the 2017 Study on Mobile and Internet of Things Application Security sponsored by IBM and Arxan Technologies. The purpose of this research is to understand how companies are reducing the risk of mobile apps and Internet of Things (IoT) in the workplace. The risks created by mobile apps have been well researched and documented. This study reveals how companies are unprepared for risks created by vulnerabilities in IoT apps.

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Consumer Experience Research Study: The End Of Aimless Marketing

Poorly-targeted and irrelevant marketing materials are driving consumers away from their favourite brands. In research conducted with more than 2,000 consumers, we’ve found that only 6% of them believe the product and service offers they receive are clearly relevant to them. That’s despite over 60% demanding the offers sent from their favoured brands be tailored to them and their interests.

While the research indicates a failure of brands to deliver on that promise of marketing, which says, “we will send the right information to the right person at the right time,” it also demonstrates the market opportunity for businesses that put personalisation at the heart of their strategy and ensure tailored content is consistently provided to consumers. What’s essential in cultivating strong customer loyalty is building trust and an understanding of what matters to the individual. Technology can help bridge the gap between what marketers are able to do and the level at which they need their customer engagement to be.

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SD-WAN Journey

Windstream’s solution utilizes software-defined networking (SD-WAN) to strategically route traffic over a combination of private and public access types to reach multiple locations. This is where customers keep control over their network from one specific location, which will cut down management.

Benefits of Windstream SD-WAN are:

  • Data security
  • Increased Efficiency
  • Simplified Network Management
  • Scalability

Download Windstream's whitepaper to read more about what SD-WAN and what it can provide for your company.

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SD-WAN 101: What it is, what it does and why you need to know now

Windstream’s solution utilizes software-defined networking (SD-WAN) to strategically route traffic over a combination of private and public access types to reach multiple locations. This is where customers keep control over their network from one specific location, which will cut down management.

Benefits of Windstream SD-WAN are:

  • Data security
  • Increased Efficiency
  • Simplified Network Management
  • Scalability

Download Windstream's whitepaper to read more about what SD-WAN and what it can provide for your company.

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