Marketing automation is everywhere in your inbox. Across industries, automation has become a key to success: Nearly 80 percent of top-performing companies have used marketing automation for more than two years.

But automation isn’t reserved for big corporations. Small companies, too, can incorporate automation in every aspect of business: from capturing leads to closing sales to serving customers to checking routine office tasks off the to-do list.

In this guide, you’ll learn about 25 things every small business should—and can—automate, and how automating processes is easier than you might think.