Sponsor: Sana Commerce

E-Commerce 1.0, 2.0, and 3.0: The Stages of Digital Maturity

When it comes to digitization, here’s the reality:

We’ve spent the last 30 years having the way we live, interact, and shop be completely disrupted by the rise of digital channels. At first, the ability to even access the internet was an innovation beyond what we knew was possible. Then, we realized its potential and started focusing on digital maturity.

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Sana Commerce vs Magento: What’s the Difference?

Sana Commerce and Magento are both e-commerce platform providers. Sana Commerce is an ERP-integrated e-commerce platform that focuses on B2B wholesalers, distributors and manufacturers. Magento is an e-commerce platform, widely adopted by B2C retailers. Most people looking for an e-commerce solution will sooner or later run into Magento. Here’s how Sana and Magento differ.

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7 E-Commerce Best Practices

Based on the results of our B2B Buying Process 2019 Report, we’ve put together 7 e-commerce best practices to help you meet your B2B customers’ demands and overcome their challenges online.

In this webinar, you’ll learn how to:

  • Optimize your site for search engines (SEO).
  • Improve your on-site search function.
  • Ensure your team has digital expertise.
  • Simplify your web store navigation.
  • Enhance your online product descriptions.
  • Leverage marketing automation.
  • Gather your own buyer feedback.

Watch the recording to find out more about each e-commerce best practice and how to apply them — including practical tips and real-life examples — plus info on how you too will benefit!

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How To Develop The Best Omnichannel Strategy

Whether you want to grow your business, increase efficiency or become more customer-centric, a B2B omnichannel strategy is the answer! Your clients decide when and where they shop, and that means they usually do so across different channels and devices. The modern customer journey takes clients from their smartphones to their laptops, from social media to Wikipedia, and hopefully, finally, toyour web store. Because of this, it is essential that your clients have a smooth, informative and enjoyable experience across all these channels — and that’s exactly what an omnichannel strategy is all about. The sooner you unify your customer experience, the sooner you will reap the rewards of happier clients and smarter sales. Learn how to do it now, with this free white paper.

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Integrating vs Interfacing

If you have a web store or are currently researching your e-commerce vendor options, chances are you’ll have come across the terms ‘interfaced’ or ‘integrated’. What do these terms actually mean, and more importantly, what do they mean for your future e-commerce solution?

Read our white paper to get to the bottom of these common questions:

  • What is an interfaced web store?
  • What is an integrated web store?
  • Which one is right for my business?

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Benefits of Integration

We believe that in every good company there’s a great company waiting to get out. The first step is always the hardest, but that doesn’t mean we can’t try to make it easier. Sana wanted to find a way to make e-commerce easier, and the solution turned out to be integrated e-commerce. By plugging your online sales platform directly into your ERP — where your pricing, order availability and customer information is already stored — you can leverage the data and logic you already have and transform it into a powerful, attractive web store. Download this white paper to get all the details on Sana’s integrated e-commerce solution and how it paves the way to happier clients, more sales and better partnerships.

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B2B Buying Process 2019

For this 2019 report, we surveyed more than 500 buyers who purchase from manufacturers, wholesalers and distributors. We found that, although 75% of product purchases are already made online, buyers are still not buying as much online as they’d like. But is meeting this demand as simple as offering them the ability to buy online? Or do buyers expect more?

Download the report to get insights on the following topics:

  • B2B e-commerce today: The prominent role of online channels in the B2B buying process.
  • The unmet demand for (better) B2B online sales.
  • How to meet your buyers’ needs and move them online.
  • What do buyers expect from B2B online buying channels.
  • What can deter buyers from buying online?
  • Meeting B2B buyers’ KPIs through e-commerce.
  • Choosing the right e-commerce platform for your customer and for your business.
  • Preparing your e-commerce platform for the future of B2B buying.

Use these insights to better understand your buyers, stay ahead of trends and gain a competitive edge.

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