
Consumer Digital Identity Trends Report 2024
Get data-backed insights on what's actually working in digital identity right now. Our report analyzes behavior from over 500 global brands and 1.17 billion consumer identities to show you exactly how users interact with login systems and what drives them to return.
What You'll Learn:
- Hard numbers on authentication methods - Discover which login approach delivers a 42% return rate (more than double some alternatives)
- Clear age-based patterns - See how preferences shift dramatically across generations (78% of users over 50 prefer standard login while 55% of 18-25 year-olds choose social login)
- Passwordless login adoption - Track the rapid growth in this space, especially among younger users
- Performance benchmarks - Compare your system's speed and reliability against our industry standards
- Real-world security practices - Learn what token expiration time frames most businesses actually use (57% set for 30-60 minutes)

