Beyond DTC vs. Retail: Winning with a Hybrid Commerce Strategy
Shoppers today move seamlessly between brand sites, retailer platforms, and physical stores. For multichannel consumer brands, choosing between DTC and retail isn’t the answer. Success comes from a hybrid commerce strategy that integrates both channels into a unified omnichannel shopping experience.
In this on-demand webinar, experts from MikMak, Salsify, and global dermocosmetics leader NAOS reveal actionable insights to help you:
- Understand DTC vs retail trends: Fresh consumer data on how shoppers discover and buy brand products
- Unlock hybrid commerce opportunities: The key business benefits of combining DTC and retail channels
- See hybrid strategy in action: A real-world success story from NAOS on implementing an omnichannel commerce approach
- Gain a roadmap for growth: Actionable recommendations to strengthen your commerce marketing strategy and drive profitable results
Watch now to learn how to accelerate growth and deliver measurable results with a DTC and retail hybrid commerce strategy.




