The Pros, Cons, And Costs of An App Development Platform + Service Provider
Embarking on the journey of building a full featured mobile app in an enterprise environment comes with challenges. From resource constraints to complex project scopes, this guide breaks down a cost-effective app development solution that helps overcome challenges without sacrificing quality or security. It also equips decision makers to make informed choices aligned with their business goals and resource availability, ultimately optimizing their overall app development investment. With insights from the guide, businesses can navigate the app development process, wisely mitigating risks and maximizing returns on investment.
Why AON Trusted Median to Help Pioneer Its New Mobile App
AON PLC, a global financial services firm with over 30,000 employees worldwide, faced the challenge of enhancing communication and engagement across its vast workforce. To address this, AON's IT innovation team selected Median.co, a mobile app platform, to pilot a solution aimed at improving employee engagement and facilitating seamless access to information. Led by Mohammad Qamar, Director of Technology Innovation-Corporate Systems at AON, the team embarked on pioneering a new employee app with Median, leveraging its robust capabilities to meet AON's stringent security and usability requirements.
McKesson Transforms Employee Experience with SharePoint + Median.co
McKesson is a diversified, publicly-traded pharmaceuticals and healthcare company. As its employee expectations began to change, the global firm embarked on a project to deliver information and services to its workforce via an innovative native mobile app experience.
So, McKesson was on a mission: Find a simple solution to replace the current Salesforce mobile app with a modern one. Ideally, the new app would unify employee services from its SharePoint portal, and deliver personalized content and push notifications to the McKesson workforce — making for an engaging employee experience. They found that solution in Median.
Live Streaming at Scale with Ant Media Server
Today, one of the biggest challenges in building a real-time streaming solution with sub-second latency is the automated scaling up and down of your infrastructure whenever and wherever you need. Some use cases such as online auctions, games, virtual events, webinars, e-conferences and conference call applications require ultra-low latency video streaming along with an infrastructure supporting a large number of viewers and publishers. It should also have the capability to scale up your solution to support thousands or even millions of viewers.
In order to achieve that, Ant Media provides off-the-shelf real time streaming at scale capability to run with automated mode in public cloud networks such as AWS, Azure, and Google Cloud or even on your on-prem infrastructure by using Kubernetes
A Smart Social Media Strategy
As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.
Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.
And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.
How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.
What’s Next in Collabs?
Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.
How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.
What Are Micro-Influencers and Why You Need Them
Micro-influencers are influential people who have a small but dedicated following. They can help you reach a wider audience with your marketing efforts, and they're a great way to connect with potential customers. So why are micro-influencers so important? Watch this video to find out!
Engagement Rate – The Most Important Thing
People look at various things when they are looking to hire people for influencer marketing, but one of the things is more important than anything else!
Driving Traffic Sales to Your Shopify Store
Influencer marketing is probably the easiest and cheapest way to drive traffic and increase sales to your Shopify store. After this video, you will learn the exact process of how to use it!
Armesha Lynn – Breathe Easy Infusion
Rebecca Martin, the innovative mind driving Breathe Easy Infusion, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Armesha shares captivating insights, challenges, and triumphs that have shaped her brand’s journey.
Join us in exploring the enchanting world of Breathe Easy Infusion through the eyes of Armesha Lynn herself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.
A Smart Social Media Strategy
As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.
Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.
And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.
How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.
What’s Next in Collabs?
Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.
How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.
How to Increase Customer Retention with a ‘Smart’ Scheduling & Marketing Strategy
Discover the future of automotive service management with our dynamic webinar, where industry experts Justin Rae and Steven Fafel will impart invaluable knowledge to enhance your shop's operations.
Key Takeaways:
- Supercharging your customer communications: Gain unparalleled insights into how using customer behavior data can help you get the right message to the right customer at the right time through the right marketing channel.
- Master 'Smart Scheduling': Learn strategies to optimize your scheduling approach for improved efficiency and customer satisfaction.
- Elevate Customer Retention: Implement innovative technologies that reshape scheduling and marketing techniques for sustained success.
How to Increase Your Car Count with Simple Marketing Best Practices
Today’s car owners are bombarded with more marketing than ever before. As a result, automotive service companies need to be more data-driven in their marketing approach to cut through the noise and stand out.
While certain traditional methods like targeted mail campaigns remain tried and true (yet relatively expensive), digital marketing has become the most efficient and cost-effective method to attract and retain customers.
There are three main types of campaigns that an automotive services business should be running consistently. You can automate them all with marketing software like Cinch.
The Ten Commandments of Email Marketing for Auto Shops
Even with all the social media platforms, texting, direct mail, and other marketing channels, email is still the most effective channel for driving sales and customer loyalty.
Email marketing lets you personalize your message in ways that social media and paid ads simply can’t match. But it’s not as simple as hitting ‘send.’
Many automotive service businesses fail at email marketing because they don’t have the right strategy in place.
That’s why we’ve condensed the most essential email marketing tips into ten easy-to-digest commandments so you can start the process of leveraging your email list today.
