Armesha Lynn – Breathe Easy Infusion
Rebecca Martin, the innovative mind driving Breathe Easy Infusion, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Armesha shares captivating insights, challenges, and triumphs that have shaped her brand’s journey.
Join us in exploring the enchanting world of Breathe Easy Infusion through the eyes of Armesha Lynn herself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.
A Smart Social Media Strategy
As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.
Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.
And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.
How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.
What’s Next in Collabs?
Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.
How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.
How to Increase Customer Retention with a ‘Smart’ Scheduling & Marketing Strategy
Discover the future of automotive service management with our dynamic webinar, where industry experts Justin Rae and Steven Fafel will impart invaluable knowledge to enhance your shop's operations.
Key Takeaways:
- Supercharging your customer communications: Gain unparalleled insights into how using customer behavior data can help you get the right message to the right customer at the right time through the right marketing channel.
- Master 'Smart Scheduling': Learn strategies to optimize your scheduling approach for improved efficiency and customer satisfaction.
- Elevate Customer Retention: Implement innovative technologies that reshape scheduling and marketing techniques for sustained success.
How to Increase Your Car Count with Simple Marketing Best Practices
Today’s car owners are bombarded with more marketing than ever before. As a result, automotive service companies need to be more data-driven in their marketing approach to cut through the noise and stand out.
While certain traditional methods like targeted mail campaigns remain tried and true (yet relatively expensive), digital marketing has become the most efficient and cost-effective method to attract and retain customers.
There are three main types of campaigns that an automotive services business should be running consistently. You can automate them all with marketing software like Cinch.
The Ten Commandments of Email Marketing for Auto Shops
Even with all the social media platforms, texting, direct mail, and other marketing channels, email is still the most effective channel for driving sales and customer loyalty.
Email marketing lets you personalize your message in ways that social media and paid ads simply can’t match. But it’s not as simple as hitting ‘send.’
Many automotive service businesses fail at email marketing because they don’t have the right strategy in place.
That’s why we’ve condensed the most essential email marketing tips into ten easy-to-digest commandments so you can start the process of leveraging your email list today.
How To Grow Your Auto Shop Revenue with a Multi-Channel Marketing Strategy
Are you looking for ways to boost revenue at your auto shop? You’ve come to the right place!
By implementing a multi-channel marketing strategy, you can increase your visibility and reach more customers—which means more business for your auto shop. In this eBook, we’ll show you how to create an effective multi-channel marketing strategy for your shop.
Higher Education Admissions Report – Prospective Student Survey
What support do students expect from their school, and how can schools deliver this?
We surveyed higher education students in North America to learn what matters to them when they are choosing which school to join, how they expect to be engaged, and how schools can increase enrolment with this data at hand.
Live Chat Benchmark Report 2023
Every year, we publish our Live Chat Benchmark Report to help organizations understand how well their live chat team is performing compared to their peers by team size and by industry. With this year’s benchmark data at hand, you can learn exactly where your team is excelling and where it needs improvement.
Analyzing data from millions of live chats that passed through the Comm100 platform in 2022, this year’s report features the following benchmarks:
- Chats per agent per month.
- Customer satisfaction.
- Wait time.
- Response time.
- Chat duration.
- Mobile chats.
- Industry breakdown.
Alongside these metrics, the report digs into the reasons behind the numbers to help you improve your own team’s metrics and overtake your peers.
Choosing a Grants Management Software to Support Trust-Based Philanthropy
For many grantmaking organizations, the challenges and upheavals of 2020 catalyzed a different way of funding. An industry that had been characterized by compliance obsession, complexity, and rigidity suddenly opened up to a new, values-driven philosophy. This new focus on equity, relationships, and reducing the burden on grantees ultimately leads to more time spent on the work of social change, better serving the mission of both nonprofits and their funders.
Indeed, some in the sector have been practicing and advocating for this different (and better) way for a long time. Those long-standing efforts have culminated in the Trust-Based Philanthropy Project, a five-year, peer-to-peer funder initiative launched in January 2020 with the aim of addressing the inherent power imbalance between funders and grantees.
A Guide for Grantmakers and CSR Professionals
No matter what role you play in the sphere of social impact, you want to know that the work you do is having a positive effect on the causes you care about. That’s why we created this guide—to give you the tools you need to set up your impact measurement right.
In these pages, we’ll cover the benefits of measurement as well as principles to guide you. Plus, we lay out step-by-step instructions with expert advice and resources so you can move forward with confidence. Let’s get started.
Live Chat Security: Everything You Need to Know for Secure Live Chat
Over the years, SaaS developers have worked with businesses to increase the efficacy and security of this vital customer service channel: most of today’s live chat providers offer some level of password protection and data encryption to help companies manage sensitive data.
However, the level of security offered by different vendors does vary widely. This makes it all the more important to know how your live chat provider is managing your and your customers’ data, and what measures it has in place to detect and neutralize security breaches.
This blog post breaks down the potential threats to live chat security, and outlines how Comm100 Live Chat stays secure through industry-leading security features and compliances.
Higher Education Cheat Sheet: The 4 Challenges Facing IT & How to Overcome Them
There are four key challenges that are almost universally affecting university and college IT departments today:
- Growing digital infrastructure.
- High support volumes.
- Data security.
- Staffing.
In this guide, we will explore these 4 challenges and provide practical solutions to tackle each of them so IT departments can provide the support and security expected of them from students and faculty.
Report: COVID’s Effect and Influence on Grant Management
In response to COVID-19, grantmakers and foundations across the world were faced with a mountain of challenges that demanded immediate change and innovation.
What many didn't anticipate was how these adaptations would set the groundwork for a new set of best practices that would transform grantmaking and the way we approach mission-driven work.
In this free report, gain insight to:
- How the pandemic affected funder's missions and impact.
- How grantmakers created and distributed emergency grants fast.
- What post-pandemic grantmaking best practices look like in 2021 and beyond.
How to Find the Right Balance
Trust-based philanthropy is a movement that calls on funders to address systemic inequities and recenter the grantee experience. But if the technology you use was built around a top-down, hierarchical structure, you’ll struggle to evolve effectively.
Learn what specific capabilities you need to look for in your grant management software to align with the Trust-Based Philanthropy Project’s six core principles.
See how a grant management solution can empower you to shift to a trust-based approach, and get clear examples of what it means to put these principles into practice. Download the guide today.
