Referral Codebreakers: Best Practice eBook

Whether you're fine-tuning your existing program or wanting to expand your use of referral marketing, Referral Codebreakers will equip you with the knowledge, inspiration, and tools you need to succeed.

In our comprehensive summary you’ll learn:

  • The no.1 reason referral programs fail and how you can avoid falling into that trap.
  • A summary of case studies of the brands who broke the mold and delivered astonishing results from their referral programs.
  • The key success factors to concentrate on to make your program a smashing success.

Hopefully you’ll find inspiration from the advice and examples. If you’d like to discuss these more, please reach out and we can find time to talk you through our research and advice.

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Referral Codebreakers: Unlock the Science of Referrals

Our report provides a deep dive into the mechanisms that drive successful referral marketing. Our extensive research study sheds light on the strategies and practices that lead to real-world success, offering you unparalleled insights into crafting compelling referral experiences including:

  • What percentage of your customers expect a referral program?
  • How frequently should you be marketing your referral program and through which channels?
  • Which channels are most favored by different demographic groups, by industry, generation, and country?

Your thoughts and feedback would be highly valuable. If you have any questions or wish to discuss how these insights can be applied to your strategies, please don't hesitate to reach out.

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Reward Revolution: Our Data-Driven Catalog Revealed

Every generation responds to rewards in different ways so, in addition to exploring trends around the world, we've also examined the difference between Boomers, Gen Z and everyone in between. So, next time you're piecing together the perfect reward proposition, you won't get caught out.

Our detailed research answers questions such as:

  • Which rewards are most likely to engage your customers?
  • Which gift cards would people most like to receive?
  • How many reward choices do customers expect?
  • What value of reward is most likely to get results?

These insights are pivotal for anyone looking to enhance their marketing strategies with effective rewards. If you're interested in learning more or discussing potential collaborations, please feel free to reach out.

View Now

Referral Codebreakers: Best Practice eBook

Whether you're fine-tuning your existing program or wanting to expand your use of referral marketing, Referral Codebreakers will equip you with the knowledge, inspiration, and tools you need to succeed.

In our comprehensive summary you’ll learn:

  • The no.1 reason referral programs fail and how you can avoid falling into that trap.
  • A summary of case studies of the brands who broke the mold and delivered astonishing results from their referral programs.
  • The key success factors to concentrate on to make your program a smashing success.

Hopefully you’ll find inspiration from the advice and examples. If you’d like to discuss these more, please reach out and we can find time to talk you through our research and advice.

View Now

Referral Codebreakers: Unlock the Science of Referrals

Our report provides a deep dive into the mechanisms that drive successful referral marketing. Our extensive research study sheds light on the strategies and practices that lead to real-world success, offering you unparalleled insights into crafting compelling referral experiences including:

  • What percentage of your customers expect a referral program?
  • How frequently should you be marketing your referral program and through which channels?
  • Which channels are most favored by different demographic groups, by industry, generation, and country?

Your thoughts and feedback would be highly valuable. If you have any questions or wish to discuss how these insights can be applied to your strategies, please don't hesitate to reach out.

View Now

Reward Revolution: Our Data-Driven Catalog Revealed

Every generation responds to rewards in different ways so, in addition to exploring trends around the world, we've also examined the difference between Boomers, Gen Z and everyone in between. So, next time you're piecing together the perfect reward proposition, you won't get caught out.

Our detailed research answers questions such as:

  • Which rewards are most likely to engage your customers?
  • Which gift cards would people most like to receive?
  • How many reward choices do customers expect?
  • What value of reward is most likely to get results?

These insights are pivotal for anyone looking to enhance their marketing strategies with effective rewards. If you're interested in learning more or discussing potential collaborations, please feel free to reach out.

View Now

The Pros, Cons, And Costs of An App Development Platform + Service Provider

Embarking on the journey of building a full featured mobile app in an enterprise environment comes with challenges. From resource constraints to complex project scopes, this guide breaks down a cost-effective app development solution that helps overcome challenges without sacrificing quality or security. It also equips decision makers to make informed choices aligned with their business goals and resource availability, ultimately optimizing their overall app development investment. With insights from the guide, businesses can navigate the app development process, wisely mitigating risks and maximizing returns on investment.

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Why AON Trusted Median to Help Pioneer Its New Mobile App

AON PLC, a global financial services firm with over 30,000 employees worldwide, faced the challenge of enhancing communication and engagement across its vast workforce. To address this, AON's IT innovation team selected Median.co, a mobile app platform, to pilot a solution aimed at improving employee engagement and facilitating seamless access to information. Led by Mohammad Qamar, Director of Technology Innovation-Corporate Systems at AON, the team embarked on pioneering a new employee app with Median, leveraging its robust capabilities to meet AON's stringent security and usability requirements.

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McKesson Transforms Employee Experience with SharePoint + Median.co

McKesson is a diversified, publicly-traded pharmaceuticals and healthcare company. As its employee expectations began to change, the global firm embarked on a project to deliver information and services to its workforce via an innovative native mobile app experience.

So, McKesson was on a mission: Find a simple solution to replace the current Salesforce mobile app with a modern one. Ideally, the new app would unify employee services from its SharePoint portal, and deliver personalized content and push notifications to the McKesson workforce — making for an engaging employee experience. They found that solution in Median.

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Live Streaming at Scale with Ant Media Server

Today, one of the biggest challenges in building a real-time streaming solution with sub-second latency is the automated scaling up and down of your infrastructure whenever and wherever you need. Some use cases such as online auctions, games, virtual events, webinars, e-conferences and conference call applications require ultra-low latency video streaming along with an infrastructure supporting a large number of viewers and publishers. It should also have the capability to scale up your solution to support thousands or even millions of viewers.

In order to achieve that, Ant Media provides off-the-shelf real time streaming at scale capability to run with automated mode in public cloud networks such as AWS, Azure, and Google Cloud or even on your on-prem infrastructure by using Kubernetes

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A Smart Social Media Strategy

As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.

Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.

And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.

How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.

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What’s Next in Collabs?

Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.

How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.

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What Are Micro-Influencers and Why You Need Them

Micro-influencers are influential people who have a small but dedicated following. They can help you reach a wider audience with your marketing efforts, and they're a great way to connect with potential customers. So why are micro-influencers so important? Watch this video to find out!

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