Social Media Survival

30 Social Media Ideas for Associations

Everyone will tell you WHY your association should be posting on social media. But when was the last time someone handed you a list of 30 great ideas for WHAT to post?

The time is now. Download Social Media Survival: Quick & Clever Social Media Posts -- a valuable infographic that will give you at least a year’s worth of ideas for social media content for your association.

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Best Practices for Optimizing Website Performance With Tag Management

Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance.

They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

Using these techniques, our e-commerce clients can see a 20 to 50% increase in overall site speed. This whitepaper provides more details about these techniques and their associated benefits.

Get Whitepaper

Best Practices for Optimizing Website Performance With Tag Management

Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance.

They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

Using these techniques, our e-commerce clients can see a 20 to 50% increase in overall site speed. This whitepaper provides more details about these techniques and their associated benefits.

Get Whitepaper

Reducing the burden of FOIA

Responding to open records requests comes with the territory when you work for a government agency. Unfortunately, many struggle with compiling and producing the requested information in a timely manner. In this three-part series, Smarsh provides you with knowledge to help reduce the burden of responding to record requests, and to stay compliant with the Freedom of Information Act (FOIA) and state and local open records laws.
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The Public Sector Guide to Text Messaging Policy and Retention

This guide contains practical steps that will help public sector organizations and departments develop a text message policy and retention strategy to protect against the risk involved with use of this popular, universal form of communication. It also outlines some smart text recordkeeping practices so you’ll be better prepared to respond to open records requests or other e-discovery needs when they arise.

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The Public Sector Guide to Social Media Strategy and Policy

Social media can greatly improve communication, deliver constituent services, help optimize processes, and aid response to emergencies within your community. It can also allow public sector organization employees to be more accountable, transparent, and open. Along with the benefits comes increased awareness of security, privacy, and records management challenges on social media.

A solid social media strategy can help your organization and departments connect with the community in an easy, time and cost-effective manner that most people can access. The strategy doesn’t need to be complicated. Whether this is your first time developing a social media strategy, or you already have one in place, remember to keep it simple. Here are a few things to consider while developing or rounding-out your strategy:

  • Available social media tools and capabilities
  • Internal policies and approvals
  • External requirements for preserving records and responding to information requests
  • Your organization’s overall objectives and the needs of the community
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