Deal Drivers: Americas FY 2025

Following a period of economic uncertainty, M&A activity in the Americas saw a significant resurgence in 2025. Driven by a stabilizing economy, cooling inflation, and a highly anticipated rate cut, aggregate announced deal value surged by nearly 51% year over year to reach $3.1 trillion.

Download the report now to explore key highlights from the 2025 markets, such as:

  • The tech megadeal boom: Discover how the scramble for scale and AI infrastructure pushed TMT sector value to a massive $1.2 trillion.
  • Energy sector surge: Learn why the power demands of artificial intelligence drove an 18% lift in energy, mining, and utilities deal value.
  • Private equity bounces back: Understand the strategies behind the 37% jump in buyout value despite a slight decline in overall deal volume.
  • Sector specific insights: Gain detailed analysis and league tables for key industries including consumer goods, financial services, industrials, pharmaceuticals, and real estate.
View Now

Deal-Readiness Checklist for Private Equity

In dealmaking, the only predictable thing is that nothing is. Some things you can't plan for - but you can prepare.

The right platform lets you stay competitive while others stay confused. With smarter technology backed up by human expertise, you gain the confidence to move on any opportunity at a moment's notice.

Download this checklist now and find out how ready you are.

View Now

Your Data Room Checklist

You can’t do an M&A deal without doing due diligence.

And you can’t do due diligence without a virtual data room.

So, a trusted and powerful platform, with the best technology, security, and service, is essential for completing deals efficiently and successfully.

Do your due diligence on your data room. To make sure your data room is the right one for you.

View Your Data Room Checklist now.

View Now

The 2026 Benefits Divide: Key Trends Shaping Employer-Sponsored Benefits

The healthcare landscape is undergoing significant changes. With rising premiums and shifting plan designs, employers and HR leaders face new challenges in managing employee benefits effectively while keeping costs under control.

Read the report to discover insights on:

  • Cost Efficiency Strategies: Learn how the adoption of high deductible health plans and health savings accounts can drive mutual financial savings.
  • Preventive Care Utilization: Discover why focusing on proactive wellness and mental health support is crucial for a healthy workforce.
  • AI-Powered Analytics: Understand how actionable claims data can help identify fraud, waste, and abuse to recoup lost funds.
  • Enhanced Navigation: See how multi-agent AI assistants guide employees to make informed, cost-effective healthcare decisions.
View Now

How Audience Building Drives Conversions

Traditional audience building relying on third-party data is no longer enough to drive predictable conversions. To succeed today, multichannel brands must shift their focus to building commerce audiences rooted in real shopping behavior.

This guide explores how to capture and activate first-party, purchase-intent signals across the entire marketing funnel. Inside, you will discover how to:

  • Capture First-Party Data: Collect privacy-compliant signals across all channels to build highly qualified audiences.
  • Align Funnel Objectives: Map your targeting strategy directly to awareness, consideration, and conversion goals.
  • Optimize Campaigns: Use behavioral indicators to improve creative relevance and reduce wasted ad spend.

Download the guide today to start building audiences that convert across all your retail channels.

View Now

How Audience Building Drives Conversions

Traditional audience building relying on third-party data is no longer enough to drive predictable conversions. To succeed today, multichannel brands must shift their focus to building commerce audiences rooted in real shopping behavior.

This guide explores how to capture and activate first-party, purchase-intent signals across the entire marketing funnel. Inside, you will discover how to:

  • Capture First-Party Data: Collect privacy-compliant signals across all channels to build highly qualified audiences.
  • Align Funnel Objectives: Map your targeting strategy directly to awareness, consideration, and conversion goals.
  • Optimize Campaigns: Use behavioral indicators to improve creative relevance and reduce wasted ad spend.

Download the guide today to start building audiences that convert across all your retail channels.

View Now

Connecting the Dots 2026: 5 Marketing Trends You Might Be Missing

The Connecting the dots 2026 report from GWI highlights critical, non-obvious marketing trends that are often overlooked in standard advertising plans. Drawing from a wealth of research, this report provides deep insights into fast-changing audiences and shifting consumer habits to help you sharpen your 2026 strategy.

This comprehensive study explores five key areas shaping the future of marketing:

  • AI and Insights: While many advertisers and marketers use AI professionally, relying on web-scraped data leads to generic, stereotypical results that lack depth.
  • The Intent-Behavior Gap: Consumers are increasingly contradictory, creating a significant opportunity for brands that can bridge the gap between expressed intent and actual buying behavior.
  • Social Media Dominance: Social media remains the dominant media form, with people spending massive amounts of time on social platforms and short videos each week.
  • World Cup Fandom: The audience for the upcoming tournament is rewriting the rules of engagement, with many fans identifying as avid gamers who view the event as a social ecosystem.
  • Defining Gen Alpha: As the oldest Alphas reach their teen years, it is essential to recognize them as a distinct generation rather than a simple continuation of Gen Z.

Download the full report to access the data-driven truth behind these trends and discover the opportunities your competitors might be missing.

View Now

Connecting the Dots 2026: 5 Marketing Trends You Might Be Missing

The Connecting the dots 2026 report from GWI highlights critical, non-obvious marketing trends that are often overlooked in standard advertising plans. Drawing from a wealth of research, this report provides deep insights into fast-changing audiences and shifting consumer habits to help you sharpen your 2026 strategy.

This comprehensive study explores five key areas shaping the future of marketing:

  • AI and Insights: While many advertisers and marketers use AI professionally, relying on web-scraped data leads to generic, stereotypical results that lack depth.
  • The Intent-Behavior Gap: Consumers are increasingly contradictory, creating a significant opportunity for brands that can bridge the gap between expressed intent and actual buying behavior.
  • Social Media Dominance: Social media remains the dominant media form, with people spending massive amounts of time on social platforms and short videos each week.
  • World Cup Fandom: The audience for the upcoming tournament is rewriting the rules of engagement, with many fans identifying as avid gamers who view the event as a social ecosystem.
  • Defining Gen Alpha: As the oldest Alphas reach their teen years, it is essential to recognize them as a distinct generation rather than a simple continuation of Gen Z.

Download the full report to access the data-driven truth behind these trends and discover the opportunities your competitors might be missing.

View Now

The Ultimate Shoppable Media Guide: Drive Sales & Maximize ROI

Traditional digital media drives clicks, but not always sales.

As retail media networks grow and DTC acquisition costs rise, brands are under pressure to prove real revenue impact from every campaign. Yet many teams still struggle with disconnected channels, limited attribution, and poor visibility into what actually drives purchases.

Inside the guide, you’ll learn how to:

  • Turn ads, video, social, CTV, and influencer content into direct paths to purchase
  • Let shoppers choose their preferred retailer without channel conflict
  • Measure true performance with retailer-level purchase intent and attribution
  • Optimize campaigns using first-party data instead of proxy metrics
  • Align brand, media, and eCommerce teams around revenue outcomes

Whether you’re launching new products, scaling retail partnerships, or trying to prove media ROI, this guide shows how leading brands are making every impression count.

View Now

The Ultimate Shoppable Media Guide: Drive Sales & Maximize ROI

Traditional digital media drives clicks, but not always sales.

As retail media networks grow and DTC acquisition costs rise, brands are under pressure to prove real revenue impact from every campaign. Yet many teams still struggle with disconnected channels, limited attribution, and poor visibility into what actually drives purchases.

Inside the guide, you’ll learn how to:

  • Turn ads, video, social, CTV, and influencer content into direct paths to purchase
  • Let shoppers choose their preferred retailer without channel conflict
  • Measure true performance with retailer-level purchase intent and attribution
  • Optimize campaigns using first-party data instead of proxy metrics
  • Align brand, media, and eCommerce teams around revenue outcomes

Whether you’re launching new products, scaling retail partnerships, or trying to prove media ROI, this guide shows how leading brands are making every impression count.

View Now

The Affiliate Growth Bundle: Playbook, Templates & Tools to Maximize ROI for Publishers & Affiliates

Scaling an affiliate network is not about adding more publishers or advertisers; it's more about making their campaigns more efficient and easier to manage and scale.

This bundle brings together proven strategies, operational checklists, and technical workflows to help networks, publishers, and advertisers increase their revenues, eliminate affiliate fraud, and lock in accurate attribution.

Inside, you’ll discover how to:

  • Build a single, centralized source of truth for partner attribution and payout accuracy
  • Protect your margins using automated quality gating and built-in fraud prevention
  • Maximize lead value with dynamic pricing and real-time bidding strategies
  • Simplify operations across onboarding, reporting, and SLA-driven payouts
  • Scale smarter by measuring long-term value (LTV) and optimizing for profitability, not just volume

Whether you manage an affiliate network, lead a partner program, or run a performance marketing stack, this guide gives you a tactical playbook to grow revenue, reduce wasted spend, and scale partner ROI, without the added overhead.

Download the guide and start driving higher partner ROI this quarter.

View Now

The Ultimate Guide for Call Tracking & Conversation Intelligence

Inbound calls are still one of the most valuable and most underleveraged conversion channels. When prospects move from digital to voice, most businesses lose visibility, attribution, which can often put pressure on their ops and sales teams.

This guide shows you how modern call tracking and conversation intelligence deliver full-funnel attribution, richer customer insights, and better performance across your workflows. Ultimately, helping your team handle calls more efficiently, convert more opportunities, and drive more revenue from the calls you’re already getting.

Inside, you'll get a practical roadmap to tracking every call, uncovering what drives high conversions, and using smart tools to improve performance across every touchpoint.

In this guide, you’ll learn how to:

  • Use dynamic number insertion (DNI) to precisely track which ads, pages, or campaigns triggered every inbound call
  • Measure campaign performance in real time with advanced call analytics and actionable reporting
  • Improve every caller’s experience through intelligent IVRs and dynamic call routing
  • Unlock deeper customer insights by analyzing conversations for intent, objections, and buying signals
  • Protect your budget by identifying and blocking low-quality or fraudulent calls before they reach your sales team

Whether you manage high-volume call campaigns or want to optimize a single call channel, this guide will help you harness the full power of call tracking and conversation intelligence to drive better targeting, higher-quality call leads, and stronger returns.

View Now

The Power of Consolidation: Maximizing Efficiency in Lead & Call Management

Managing and distributing leads and calls through separate platforms creates data silos, slows decisions, and increases operational costs. This whitepaper explains why consolidating lead and call management into a single unified platform delivers clearer attribution, faster reporting, and measurable ROI for publishers and affiliate networks.

Inside the whitepaper, you’ll learn how to:

  • Assess readiness for call and lead platform consolidation and define key objectives (security, integrations, and scalability).
  • Choose a platform with the right integration, reporting, and automation capabilities.
  • Consolidate your multiple call and lead management platforms with white-glove onboarding, testing, and go-live planning.
  • Measure impact: increase conversions, reduce fraud, and cut marketing overhead.

Case studies in the whitepaper show consolidated customers achieving double-digit conversion gains, clearer campaign visibility, and significant operational cost reductions—real results you can replicate.

Get Whitepaper

Modernizing Data Platforms for AI/ML and Gen AI

Organizations everywhere are hitting a critical inflection point — traditional Hadoop environments can’t keep up with the demands of AI, ML, and GenAI. Fragmented architectures, rising costs, and complex maintenance cycles are slowing innovation.

It’s time to modernize.

In this new white paper, Modernizing Data Platforms for AI/ML and Gen AI, you’ll discover:

  • Why Hadoop requires up to 20x more CPU resources and 10–15x more energy than modern alternatives.
  • How Teradata Vantage unifies data and analytics into one platform—reducing staffing needs by up to 90%.
  • The roadmap to migrate from Hadoop to a scalable, AI-ready analytics ecosystem.

  • How integrated ClearScape Analytics® brings advanced AI and ML capabilities directly into your data platform.

Modernization isn’t just about performance — it’s about positioning your business for the AI-driven future.

Get Whitepaper

Modernizing Data Platforms for AI/ML and Gen AI

Organizations everywhere are hitting a critical inflection point — traditional Hadoop environments can’t keep up with the demands of AI, ML, and GenAI. Fragmented architectures, rising costs, and complex maintenance cycles are slowing innovation.

It’s time to modernize.

In this new white paper, Modernizing Data Platforms for AI/ML and Gen AI, you’ll discover:

  • Why Hadoop requires up to 20x more CPU resources and 10–15x more energy than modern alternatives.
  • How Teradata Vantage unifies data and analytics into one platform—reducing staffing needs by up to 90%.
  • The roadmap to migrate from Hadoop to a scalable, AI-ready analytics ecosystem.

  • How integrated ClearScape Analytics® brings advanced AI and ML capabilities directly into your data platform.

Modernization isn’t just about performance — it’s about positioning your business for the AI-driven future.

Get Whitepaper