Winning the AI conversation and selling more software

AI answer engines are already influencing which vendors buyers consider—so it’s a smart time to make sure your brand and content is what buyers (and AI) surface first.

We help B2B software and tech companies reach their ICP through SourceForge (Moz DA 93) + Slashdot (Moz DA 91), connecting you with 20M+ monthly in-market software buyers. We also help teams improve AEO (Answer Engine Optimization) so their content is easier for AI to understand, trust, and cite.

Here’s how:

We help structure content for AI Search/AEO (thought leadership, comparisons, FAQs, key terms)

We publish trusted, structured content designed to earn citations in AI results ahead of competitors

Our tactics also strengthen your brand across the broader AI search ecosystem (beyond traditional SEO)

This shift is happening fast, and the teams who act now will win more visibility over the long- term.

Open to a quick chat to see what it would take to show up more consistently in AI answers?

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Referral Is Your Most Powerful Acquisition Channel

Here's the first in our exciting new series of Referral MVP videos where we deep dive with the pioneers driving the success of some of the World's leading referral programs. To kick things off we've got Asya Kuznetsova of Wise, sharing how referral can be your most powerful acquisition tool, followed by great insights from Natasha Saviuk of WealthSimple, Michael Goodbody of Robinhood and Ollie Moore of Delta Community Credit Union.

Our 11 minute compiliation video let's you deep dive into the key highlights from the strategies and tactics behind the success of the Wise, Wealthsimple, Robinhood and Delta Commnity Credit Union referral programs. If you're interested in learning how to leverage customer led growth to scale your business you won't want to miss these breakdowns of some of the most successful referral programs in finance and fintech.

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The Referral Myth Debunked Webinar

At The Referral Myth Debunked, we unveiled groundbreaking research that proves that referral drives incremental business.

Our extensive research study evidenced how a well-designed referral program can avoid the cannibalization of sales and deliver incremental business value and our best practices highlighted how to optimize your program for success.

You can watch Referral Myth Debunked recording to:

  • Gain exclusive access to fresh, data-driven insights that demystify the success factors behind effective referral programs.
  • Understand the true value of referral programs and learn how to analyze and access this value.
  • Learn directly from industry leaders and pioneers who have been at the forefront of referral marketing innovation.

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The Referral Myth Debunked

Buyapowa's groundbreaking research report “The Referral Myth Debunked” unveils the true value of referral marketing. With expert insights led by industry pioneers, this study reveals how referral programs drive incremental business without cannibalizing sales, proving they’re essential for sustainable growth.

Unlock exclusive data to understand what makes referral programs effective, covering best practices on program design, value analysis, and ROI assessment across industries. Gain insights on avoiding common pitfalls and maximizing business impact from referral strategies tailored for sectors from retail to telecommunications.

Take advantage of these fresh perspectives to fine-tune your approach to customer acquisition, loyalty, and advocacy. This report is a must-read for marketers ready to leverage referral marketing’s full potential to fuel brand growth.

Enjoy the report, and let’s debunk referral myths together.

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Referral Codebreakers: Best Practice eBook

Whether you're fine-tuning your existing program or wanting to expand your use of referral marketing, Referral Codebreakers will equip you with the knowledge, inspiration, and tools you need to succeed.

In our comprehensive summary you’ll learn:

  • The no.1 reason referral programs fail and how you can avoid falling into that trap.
  • A summary of case studies of the brands who broke the mold and delivered astonishing results from their referral programs.
  • The key success factors to concentrate on to make your program a smashing success.

Hopefully you’ll find inspiration from the advice and examples. If you’d like to discuss these more, please reach out and we can find time to talk you through our research and advice.

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Referral Codebreakers: Unlock the Science of Referrals

Our report provides a deep dive into the mechanisms that drive successful referral marketing. Our extensive research study sheds light on the strategies and practices that lead to real-world success, offering you unparalleled insights into crafting compelling referral experiences including:

  • What percentage of your customers expect a referral program?
  • How frequently should you be marketing your referral program and through which channels?
  • Which channels are most favored by different demographic groups, by industry, generation, and country?

Your thoughts and feedback would be highly valuable. If you have any questions or wish to discuss how these insights can be applied to your strategies, please don't hesitate to reach out.

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Reward Revolution: Our Data-Driven Catalog Revealed

Every generation responds to rewards in different ways so, in addition to exploring trends around the world, we've also examined the difference between Boomers, Gen Z and everyone in between. So, next time you're piecing together the perfect reward proposition, you won't get caught out.

Our detailed research answers questions such as:

  • Which rewards are most likely to engage your customers?
  • Which gift cards would people most like to receive?
  • How many reward choices do customers expect?
  • What value of reward is most likely to get results?

These insights are pivotal for anyone looking to enhance their marketing strategies with effective rewards. If you're interested in learning more or discussing potential collaborations, please feel free to reach out.

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LeadGen: Our 20+ Years of Experience Will Provide You With Better Leads & Better Outcomes

Too many vendors promise leads but deliver noise. We’ve spent 20+ years doing the opposite — delivering guaranteed, clean B2B tech leads for companies that expect results.

We help software & tech companies reach their ICP through our SourceForge + Slashdot audience of 20M+ monthly in-market buyers. And for Q4, we’re running a “Buy One, Get One” lead gen promo:

Whatever you spend — we deliver 2X in leads. We match your campaign investment 1:1.

And it gets better — we identify the high-intent companies viewing your product pages (and your competitors’) on our sites and add them to an ABM list to optimize targeting and boost ROI.

Ready to get 2x more from your Q4 ’25 marketing spend? Let's talk

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Referral Is Your Most Powerful Acquisition Channel

Here's the first in our exciting new series of Referral MVP videos where we deep dive with the pioneers driving the success of some of the World's leading referral programs. To kick things off we've got Asya Kuznetsova of Wise, sharing how referral can be your most powerful acquisition tool, followed by great insights from Natasha Saviuk of WealthSimple, Michael Goodbody of Robinhood and Ollie Moore of Delta Community Credit Union.

Our 11 minute compiliation video let's you deep dive into the key highlights from the strategies and tactics behind the success of the Wise, Wealthsimple, Robinhood and Delta Commnity Credit Union referral programs. If you're interested in learning how to leverage customer led growth to scale your business you won't want to miss these breakdowns of some of the most successful referral programs in finance and fintech.

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Get CRM-Ready: A 10-Step Guide for Manufacturing and Distribution Teams

Implementing a CRM system can be a game-changer for manufacturing and distribution teams—but success starts with solid preparation. Get CRM-Ready: A 10-Step Guide for Manufacturing and Distribution Teams provides a practical checklist to help you align teams, define workflows, and lay the foundation for a smooth CRM rollout.

From mapping sales processes to setting mobile requirements and integrating with ERP systems, this guide covers everything you need to drive adoption, improve efficiency, and deliver real business value. Perfect for teams replacing outdated tools or starting from scratch—download the guide to get started today.

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Referral Is Your Most Powerful Acquisition Channel

Here's the first in our exciting new series of Referral MVP videos where we deep dive with the pioneers driving the success of some of the World's leading referral programs. To kick things off we've got Asya Kuznetsova of Wise, sharing how referral can be your most powerful acquisition tool, followed by great insights from Natasha Saviuk of WealthSimple, Michael Goodbody of Robinhood and Ollie Moore of Delta Community Credit Union.

Our 11 minute compiliation video let's you deep dive into the key highlights from the strategies and tactics behind the success of the Wise, Wealthsimple, Robinhood and Delta Commnity Credit Union referral programs. If you're interested in learning how to leverage customer led growth to scale your business you won't want to miss these breakdowns of some of the most successful referral programs in finance and fintech.

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One Login to Rule Them All: Social vs SSO

In today's digital landscape, businesses struggle to balance security and user experience at the login step. Choosing between social login and single sign-on (SSO) doesn't have to be an either/or decision - understanding their strengths helps you implement the right mix for your business needs.

What You'll Learn:

  • Authentication Options Compared: The key differences between social login and SSO solutions
  • Strategic Implementation: How to match authentication methods to your specific business goals
  • Security Considerations: Protection measures that don't sacrifice user experience
  • Integration Approaches: When to use each method and how they can work together
  • Business Impact: How the right login strategy drives revenue while cutting costs

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Website Authentication: Beyond Passwords

Traditional password protection is failing modern businesses. With 80% of data breaches stemming from compromised passwords and costs averaging $7.35 million per breach, businesses need stronger authentication methods that balance security with user experience - without requiring users to create, remember, and manage complex passwords across multiple platforms.

What You'll Learn:

  • Modern Security Approaches: How public key cryptography eliminates password storage risks
  • Defense Against Threats: Protection from phishing, brute force attacks, and data breaches
  • User Experience Benefits: Simplified logins that boost engagement and conversion rates
  • Implementation Options: From basic HTTP to token-based and passwordless systems
  • Business Advantages: Increased security that drives growth rather than hindering it
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    Corporate Account Takeover: Protecting Your Business From Digital Identity Theft

    In today's digital landscape, corporate account takeover (CATO) attacks can devastate businesses in seconds. This guide exposes the mechanics behind these threats and provides practical defense strategies that protect your company's digital identity without sacrificing growth.

    What You'll Learn:

    • Attack Patterns: How cybercriminals target banking, e-commerce, and social platforms
    • Threat Detection: Simple ways to spot warning signs before breaches occur
    • Defense Tactics: Practical security measures that protect without complexity
    • Business Benefits: How strong identity protection drives revenue while cutting costs

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    Consumer Digital Identity Trends Report 2024

    Get data-backed insights on what's actually working in digital identity right now. Our report analyzes behavior from over 500 global brands and 1.17 billion consumer identities to show you exactly how users interact with login systems and what drives them to return.

    What You'll Learn:

    • Hard numbers on authentication methods - Discover which login approach delivers a 42% return rate (more than double some alternatives)
    • Clear age-based patterns - See how preferences shift dramatically across generations (78% of users over 50 prefer standard login while 55% of 18-25 year-olds choose social login)
    • Passwordless login adoption - Track the rapid growth in this space, especially among younger users
    • Performance benchmarks - Compare your system's speed and reliability against our industry standards
    • Real-world security practices - Learn what token expiration time frames most businesses actually use (57% set for 30-60 minutes)

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