Lead Gen: Looking for Leads that Actually Convert? Our 20+ Years of Experience Delivers

Generating leads that actually match your ICP (ideal customer profile) and perform once in your pipeline isn’t as easy as it sounds - we get it. We’ve tried all sorts of engagement strategies and tactics over the past 20+ years as a leader in tech marketing and the good news is we continue to drive growth for the world’s most innovative technology companies.

How do we do it? We leverage and connect with our loyal B2B audience of over 20 million monthly site viewers and 100+ million buyer database contacts. And we stick to what works and what we do well – identify high-intent prospects, employ methodical targeting, then engage and nurture.

SKIP THE LINE and BOOK A MEETING at a time convenient with your schedule.

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A Smart Social Media Strategy

As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.

Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.

And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.

How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.

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What’s Next in Collabs?

Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.

How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.

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What Are Micro-Influencers and Why You Need Them

Micro-influencers are influential people who have a small but dedicated following. They can help you reach a wider audience with your marketing efforts, and they're a great way to connect with potential customers. So why are micro-influencers so important? Watch this video to find out!

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Armesha Lynn – Breathe Easy Infusion

Rebecca Martin, the innovative mind driving Breathe Easy Infusion, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Armesha shares captivating insights, challenges, and triumphs that have shaped her brand’s journey.

Join us in exploring the enchanting world of Breathe Easy Infusion through the eyes of Armesha Lynn herself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.

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A Smart Social Media Strategy

As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.

Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.

And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.

How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.

Get Whitepaper

What’s Next in Collabs?

Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.

How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.

Get Whitepaper

A Comprehensive Buyers Guide for Retailers

The purpose of this PIM buyer's guide is to equip online brands and retailers with the knowledge and insights into the significance of PIM, the myriad of benefits it offers, key features to look for in PIM solution, pertinent questions to ask while evaluating options, and a comparison of some leading PIM providers in the market to make informed decisions while selecting the most suitable PIM solution for their business.

By adopting a powerful PIM solution, businesses can optimize product information management, reduce returns and shopping cart abandonment, build brand trust, and drive operational efficiency, setting the stage for enhanced e-commerce success and long-term growth.

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What is PIM for eCommerce

Scattered product information across places? Onboard a world of myriad possibilities with PIM!

A central place to store all your product information like variants, colours, sizes, material, SKU Codes etc., including media (housed in the in-built DAM). Manage, update and distribute accurate and consistent data across various sales touchpoints.

Get features like:

  • Product Enrichment.
  • Dynamic Price List.
  • Localisation.
  • In-built DAM.
  • Bundles and BOM.
  • Multi-brand, Multi-Vendor.
  • Multichannel Syndication.
  • Workflow and Validation.

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GoStudent Success Story

The biggest challenge GoStudent had was an inability to coach and develop sales rep performance in a way that was conducive to actual growth.

"There are a lot of solutions out there that lean very heavily on policing sales reps to follow a specific sales process or approach, and we didn’t want that - we wanted something that allowed us to guide our teams toward excellence."

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The Ultimate SDR Onboarding Guide

Learn the secrets to effectively onboarding and integrating new sales hires into your team, so they can hit the ground running and drive results for your business from day one.

From setting clear goals and expectations to providing hands-on training and ongoing support, this guide has everything you need to create a smooth and successful onboarding process that sets new hires up for success.

Empower your sales team to exceed expectations and drive results for your business with the help of this comprehensive onboarding guide.

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Data-Driven Coaching Guide

We live in an era of endless data and too many companies are victims of insight overload these days to be truly effective.

Data-Driven Coaching solves this issue by combining the best functionality of Conversation Intelligence with automated tools and a clear best practice framework to identify at scale which reps need the most attention and which areas will yield the biggest return on investment.

Can you really afford to not make the jump into Data-Driven Coaching any longer?

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How To Build a High-Performing Sales Team

Twenty years ago, most sales teams worked in competitive silos. Individual sales people worked on their own deals. So the organization was reliant on the sales manager to be a taskmaster.

As a result, the initial steps of building a sales team revolved around processes.

That’s no longer the case because of how much has changed over time. Specifically, that change has been driven by three overlapping cultural factors: employees, buyers and the selling environment.

Tom Lavery, CEO & Founder shares the strategies he uses to create high performance sales teams.

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