Winning the AI conversation and selling more software

AI answer engines are already influencing which vendors buyers consider—so it’s a smart time to make sure your brand and content is what buyers (and AI) surface first.

We help B2B software and tech companies reach their ICP through SourceForge (Moz DA 93) + Slashdot (Moz DA 91), connecting you with 20M+ monthly in-market software buyers. We also help teams improve AEO (Answer Engine Optimization) so their content is easier for AI to understand, trust, and cite.

Here’s how:

We help structure content for AI Search/AEO (thought leadership, comparisons, FAQs, key terms)

We publish trusted, structured content designed to earn citations in AI results ahead of competitors

Our tactics also strengthen your brand across the broader AI search ecosystem (beyond traditional SEO)

This shift is happening fast, and the teams who act now will win more visibility over the long- term.

Open to a quick chat to see what it would take to show up more consistently in AI answers?

View Now

The Affiliate Growth Bundle: Playbook, Templates & Tools to Maximize ROI for Publishers & Affiliates

Scaling an affiliate network is not about adding more publishers or advertisers; it's more about making their campaigns more efficient and easier to manage and scale.

This bundle brings together proven strategies, operational checklists, and technical workflows to help networks, publishers, and advertisers increase their revenues, eliminate affiliate fraud, and lock in accurate attribution.

Inside, you’ll discover how to:

  • Build a single, centralized source of truth for partner attribution and payout accuracy
  • Protect your margins using automated quality gating and built-in fraud prevention
  • Maximize lead value with dynamic pricing and real-time bidding strategies
  • Simplify operations across onboarding, reporting, and SLA-driven payouts
  • Scale smarter by measuring long-term value (LTV) and optimizing for profitability, not just volume

Whether you manage an affiliate network, lead a partner program, or run a performance marketing stack, this guide gives you a tactical playbook to grow revenue, reduce wasted spend, and scale partner ROI, without the added overhead.

Download the guide and start driving higher partner ROI this quarter.

View Now

The Lead Management Masterclass: Fix Your CRM, Fuel Your Funnel

Most CRMs weren’t built to handle lead buying from various partners and networks. When unverified, low-quality, or incomplete leads flow straight into your CRM without a validation layer, team efficiency drops, high-intent opportunities slip through the cracks, and revenue leaks.

This guide shows why traditional CRMs fall short, and how lead buyers can fill the gaps with smarter tools and processes that drive better results across every lead source. You’ll get a tactical breakdown of the biggest CRM blind spots, plus the features, workflows, and data strategies top lead buyers use to improve accuracy, attribution, and performance.

Inside, you’ll learn how to:

  • Spot CRM weaknesses that hurt lead quality, tracking, and conversion
  • Verify, validate, and qualify leads before they hit your CRM
  • Boost conversions using real-time lead routing, filtering, and performance-based distribution
  • Consolidate affiliate, inbound, and purchased leads into a single system
  • Scale smarter by adding the right tools to your CRM stack without overcomplicating your workflows

You’ll also explore real use cases, best practices, and the essential capabilities high-performing lead buyers rely on to reduce waste, prevent fraud, and win more deals, faster.

Download the guide to learn how an integrated lead management system can amplify your CRM and transform how you acquire, qualify, track, and convert leads.

View Now

The Ultimate Guide for Call Tracking & Conversation Intelligence

Inbound calls are still one of the most valuable and most underleveraged conversion channels. When prospects move from digital to voice, most businesses lose visibility, attribution, which can often put pressure on their ops and sales teams.

This guide shows you how modern call tracking and conversation intelligence deliver full-funnel attribution, richer customer insights, and better performance across your workflows. Ultimately, helping your team handle calls more efficiently, convert more opportunities, and drive more revenue from the calls you’re already getting.

Inside, you'll get a practical roadmap to tracking every call, uncovering what drives high conversions, and using smart tools to improve performance across every touchpoint.

In this guide, you’ll learn how to:

  • Use dynamic number insertion (DNI) to precisely track which ads, pages, or campaigns triggered every inbound call
  • Measure campaign performance in real time with advanced call analytics and actionable reporting
  • Improve every caller’s experience through intelligent IVRs and dynamic call routing
  • Unlock deeper customer insights by analyzing conversations for intent, objections, and buying signals
  • Protect your budget by identifying and blocking low-quality or fraudulent calls before they reach your sales team

Whether you manage high-volume call campaigns or want to optimize a single call channel, this guide will help you harness the full power of call tracking and conversation intelligence to drive better targeting, higher-quality call leads, and stronger returns.

View Now

How to Reinvent Your Leadgen for your inbound calls with Real-Time Ping Post

The rules of lead generation are changing. Fast, real-time bidding is now the gold standard for how publishers, buyers, and affiliate networks connect, convert, and cash in on high-intent callers.

Ping Post Calls 2.0 transforms live-call lead distribution by letting publishers and buyers dynamically bid on quality call data in real time, applying filters like agent availability or time-to-sell, and automatically routes each call to the highest-value buyer. You get higher conversion, lower returns, and better ROI on every call.

This eBook gives you the blueprint for streamlining call distribution, enhancing bid accuracy, maximizing revenue, and minimizing waste by upgrading your entire call flow with intelligent, data-driven bidding.

Inside the eBook, you’ll discover:

  • Why Phonexa’s Ping Post Calls 2.0 gives everyone a win: from publishers to buyers to affiliate networks by ensuring every call is routed to the most qualified and highest value bidder/buyer in real-time.
  • The five essential lead flows that drive stronger call buyer match, optimal bid logic, and improved close rates for your buyers
  • How IVR-powered data collection filters, qualifies, and routes leads in milliseconds, before the buyer even picks up
  • How dynamic pricing and routing dramatically increase accept rates and earnings-per-call
  • Why real-time bidding cuts returns and lifts conversions, improving performance from first ring to final sale

Download the eBook now and see how Ping Post Calls 2.0 can help you capture higher-value calls, boost margins, and modernize your entire leadgen operational execution.

View Now

The Power of Consolidation: Maximizing Efficiency in Lead & Call Management

Managing and distributing leads and calls through separate platforms creates data silos, slows decisions, and increases operational costs. This whitepaper explains why consolidating lead and call management into a single unified platform delivers clearer attribution, faster reporting, and measurable ROI for publishers and affiliate networks.

Inside the whitepaper, you’ll learn how to:

  • Assess readiness for call and lead platform consolidation and define key objectives (security, integrations, and scalability).
  • Choose a platform with the right integration, reporting, and automation capabilities.
  • Consolidate your multiple call and lead management platforms with white-glove onboarding, testing, and go-live planning.
  • Measure impact: increase conversions, reduce fraud, and cut marketing overhead.

Case studies in the whitepaper show consolidated customers achieving double-digit conversion gains, clearer campaign visibility, and significant operational cost reductions—real results you can replicate.

Get Whitepaper

Referral Is Your Most Powerful Acquisition Channel

Here's the first in our exciting new series of Referral MVP videos where we deep dive with the pioneers driving the success of some of the World's leading referral programs. To kick things off we've got Asya Kuznetsova of Wise, sharing how referral can be your most powerful acquisition tool, followed by great insights from Natasha Saviuk of WealthSimple, Michael Goodbody of Robinhood and Ollie Moore of Delta Community Credit Union.

Our 11 minute compiliation video let's you deep dive into the key highlights from the strategies and tactics behind the success of the Wise, Wealthsimple, Robinhood and Delta Commnity Credit Union referral programs. If you're interested in learning how to leverage customer led growth to scale your business you won't want to miss these breakdowns of some of the most successful referral programs in finance and fintech.

View Now

The Referral Myth Debunked Webinar

At The Referral Myth Debunked, we unveiled groundbreaking research that proves that referral drives incremental business.

Our extensive research study evidenced how a well-designed referral program can avoid the cannibalization of sales and deliver incremental business value and our best practices highlighted how to optimize your program for success.

You can watch Referral Myth Debunked recording to:

  • Gain exclusive access to fresh, data-driven insights that demystify the success factors behind effective referral programs.
  • Understand the true value of referral programs and learn how to analyze and access this value.
  • Learn directly from industry leaders and pioneers who have been at the forefront of referral marketing innovation.

View Now

The Referral Myth Debunked

Buyapowa's groundbreaking research report “The Referral Myth Debunked” unveils the true value of referral marketing. With expert insights led by industry pioneers, this study reveals how referral programs drive incremental business without cannibalizing sales, proving they’re essential for sustainable growth.

Unlock exclusive data to understand what makes referral programs effective, covering best practices on program design, value analysis, and ROI assessment across industries. Gain insights on avoiding common pitfalls and maximizing business impact from referral strategies tailored for sectors from retail to telecommunications.

Take advantage of these fresh perspectives to fine-tune your approach to customer acquisition, loyalty, and advocacy. This report is a must-read for marketers ready to leverage referral marketing’s full potential to fuel brand growth.

Enjoy the report, and let’s debunk referral myths together.

View Now

Referral Codebreakers: Best Practice eBook

Whether you're fine-tuning your existing program or wanting to expand your use of referral marketing, Referral Codebreakers will equip you with the knowledge, inspiration, and tools you need to succeed.

In our comprehensive summary you’ll learn:

  • The no.1 reason referral programs fail and how you can avoid falling into that trap.
  • A summary of case studies of the brands who broke the mold and delivered astonishing results from their referral programs.
  • The key success factors to concentrate on to make your program a smashing success.

Hopefully you’ll find inspiration from the advice and examples. If you’d like to discuss these more, please reach out and we can find time to talk you through our research and advice.

View Now

Referral Codebreakers: Unlock the Science of Referrals

Our report provides a deep dive into the mechanisms that drive successful referral marketing. Our extensive research study sheds light on the strategies and practices that lead to real-world success, offering you unparalleled insights into crafting compelling referral experiences including:

  • What percentage of your customers expect a referral program?
  • How frequently should you be marketing your referral program and through which channels?
  • Which channels are most favored by different demographic groups, by industry, generation, and country?

Your thoughts and feedback would be highly valuable. If you have any questions or wish to discuss how these insights can be applied to your strategies, please don't hesitate to reach out.

View Now

Reward Revolution: Our Data-Driven Catalog Revealed

Every generation responds to rewards in different ways so, in addition to exploring trends around the world, we've also examined the difference between Boomers, Gen Z and everyone in between. So, next time you're piecing together the perfect reward proposition, you won't get caught out.

Our detailed research answers questions such as:

  • Which rewards are most likely to engage your customers?
  • Which gift cards would people most like to receive?
  • How many reward choices do customers expect?
  • What value of reward is most likely to get results?

These insights are pivotal for anyone looking to enhance their marketing strategies with effective rewards. If you're interested in learning more or discussing potential collaborations, please feel free to reach out.

View Now

LeadGen: Our 20+ Years of Experience Will Provide You With Better Leads & Better Outcomes

Too many vendors promise leads but deliver noise. We’ve spent 20+ years doing the opposite — delivering guaranteed, clean B2B tech leads for companies that expect results.

We help software & tech companies reach their ICP through our SourceForge + Slashdot audience of 20M+ monthly in-market buyers. And for Q4, we’re running a “Buy One, Get One” lead gen promo:

Whatever you spend — we deliver 2X in leads. We match your campaign investment 1:1.

And it gets better — we identify the high-intent companies viewing your product pages (and your competitors’) on our sites and add them to an ABM list to optimize targeting and boost ROI.

Ready to get 2x more from your Q4 ’25 marketing spend? Let's talk

View Now

Referral Is Your Most Powerful Acquisition Channel

Here's the first in our exciting new series of Referral MVP videos where we deep dive with the pioneers driving the success of some of the World's leading referral programs. To kick things off we've got Asya Kuznetsova of Wise, sharing how referral can be your most powerful acquisition tool, followed by great insights from Natasha Saviuk of WealthSimple, Michael Goodbody of Robinhood and Ollie Moore of Delta Community Credit Union.

Our 11 minute compiliation video let's you deep dive into the key highlights from the strategies and tactics behind the success of the Wise, Wealthsimple, Robinhood and Delta Commnity Credit Union referral programs. If you're interested in learning how to leverage customer led growth to scale your business you won't want to miss these breakdowns of some of the most successful referral programs in finance and fintech.

View Now

Get CRM-Ready: A 10-Step Guide for Manufacturing and Distribution Teams

Implementing a CRM system can be a game-changer for manufacturing and distribution teams—but success starts with solid preparation. Get CRM-Ready: A 10-Step Guide for Manufacturing and Distribution Teams provides a practical checklist to help you align teams, define workflows, and lay the foundation for a smooth CRM rollout.

From mapping sales processes to setting mobile requirements and integrating with ERP systems, this guide covers everything you need to drive adoption, improve efficiency, and deliver real business value. Perfect for teams replacing outdated tools or starting from scratch—download the guide to get started today.

View Now