As the leading on-demand product marketing agency in the heart of Silicon Valley, Aventi Group works with some amazing companies who are taking powerful and innovative approaches to marketing.
In this eBook, Aventi shares five innovative campaign and marketing strategies their clients have executed recently that have had tremendous impact on brand awareness and demand generation.
When streamlining your marketing processes, having benchmark values to compare with your competitors allows you to know where you stand against industry norms.
In this scorecard with Aventi Group, gain insights on multiple sources of competitive intelligence, evaluate your content for readability, and track key metrics to ensure significant ROI for your organization.
When your organization evaluates it's sales processes, it's important to know where you stand against industry norms.
In this scorecard with Aventi Group, gain insights on your sales training, reporting, systems, and KPIs, while learning which areas your organization can improve upon in order to streamline your sales pipelines.
Forget views and clicks. Video success is all about connecting with your target audience in a meaningful way. If you want to up your video game, look no further than sports culture leader Bleacher Report—the team boasted 51 of the top 100 branded posts on all of Instagram in 2019.
Learn how Bleacher Report was able to automatically transcode videos into a streamable format, adjust their quality and resolution, implement adaptive bitrate streaming and deliver them through a fast, reliable content delivery network. These features ensure that viewers experience a smooth playback irrespective of device requirements or internet connectivity.
To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people and companies, and at least 35 billion devices, will be wired to the web. Success now depends on not only keeping up with fast-paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizable shift in the way companies handle their insights.
In this new report, Gartner identifies the challenges digitization presents for organizations, and how professionals such as CIOs can harness its key drivers; focusing on six core strategic planning areas. This research provides a multi-regional, cross-industry view of the approaches and tools that will be critical for organizations to not only survive, but thrive.
With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.
In late 2018, Tealium commissioned Forrester Consulting to evaluate the state of customer data strategies today. We found that very few companies can claim to have mastered customer data today, but those who achieve the highest levels of maturity enjoy significant benefits and support for their business initiatives.
Disruptive IT infrastructure has been the norm over the decades, rather than the exception. Still, we have never seen a time such as now. The traditional hardware-defined datacenter model is besieged on multiple fronts. On one side is the public cloud, which continues to grow ever more popular. On the other side is software-defined infrastructure known as hyperconverged infrastructure (HCI), which is also growing extremely rapidly. Seemingly sandwiched in the middle is the hybrid combination of software-defined infrastructure on-premises with multiple public cloud options – known as multi-cloud.
The goal of this book is to assist CIOs, CTOs, CFOs, IT managers, IT staff, channel partners, manufacturers, consultants, cloud providers, systems integrators, outsourcers, and anyone else interested in how to use financial analysis as a framework to optimize strategic decision-making. It is geared toward evaluating and building a corresponding business case for disruptive infrastructure technologies, and focuses on Nutanix’s HCI-based solution, what we call enterprise cloud, though the methodologies should prove helpful for analyzing any platform.
So you think you are ready to sell your Tech, eCommerce or Internet Business --- or --- you have been thinking about the potential to sell your business successfully over the next 6-12 months. But you aren’t sure what the process looks like, what to expect and you cannot imagine adding even more workload to your already hectic life, balancing a family and a growing business?
Small to Medium Sized Businesses and those Businesses that are considered in the Lower Middle Market tend to be very private sales, so it is not always easy to identify what you should expect in the M&A process – the real hidden secrets are hard to find. This paper helps to lay out those hard to find secrets and lift the veil so that you know what to expect when selling a business. And a business owner that puts her blood, sweat and tears into a business should be excited and rewarded when she sells – not let down or surprised.
Website Closers has never been busier. The drive, demand and motivation for the eCommerce, Amazon, Technology and Internet Companies at the focus of our sector continues to increase at unprecedented levels.
And right along with that excitement comes increasing valuations and deal multiples. Our firm focuses on selling digital companies at the highest valuations possible, and in order to get there, our clients first need to prepare themselves and their companies for the most exhilarating day of their lives – the day they close their business.
The all-in-one phone system with plans customized to fit your needs. There are no long-term contracts and no hidden fees - just great service.
We offer dependable hardware, reliable service, and flexible solutions to work with your business. Because when you're happy, we're happy.
By 2025 the global medical device manufacturing market is expected to exceed $600 billion, driven largely by the aging population, increasing prevalence of chronic diseases, technological development and demand for more personalized treatments.1 Regulatory bodies are also reacting, both to protect consumer safety and to remove unnecessary roadblocks for device companies.
Despite the optimistic outlook for manufacturers, however, many are not equipped to compete in this quickly evolving marketplace. To keep pace, manufacturing organizations must break from their tried-and-true norms, which may present the biggest challenge of all. But once they do, the emerging developments in both manufacturing and technology will allow them to realize drastic efficiencies in product discovery and development, regulatory compliance and, ultimately, time to market.
This brief will explore three emerging trends that are likely to affect the speed at which medtech and life sciences manufacturers are able to deliver their life-changing products to market.
UA veterans and marketing newbies alike will gain actionable insights.
Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.
The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.
As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.
Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.
The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.
With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.
That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.
Forrester Total Economic Impact (TEI) study found enterprise customers realize 445% ROI with MuleSoft’s Anypoint Platform over three years. Download this report for an analysis of the total value of integration for enterprise customers.
Key customer benefits: