Digital businesses are innovating quickly to meet customer expectations and competitive pressures. To do so, they are using third-party tags and scripts to add functionality to their websites. But these third-party tags can present issues for website speed, security, and reliability.
Your website is most likely already using third-party tags (the average website has at least 30), and they may be impacting the user experience of your website without you realizing it. Today’s consumers want near-instant page loads on reliable sites they trust. When website pages are slow to load, your customers don’t wait around—they click to your competitors.