You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a great pitch, you wind up, and it doesn’t go nearly as well as you’d hoped.
Now what happens? Read on to learn more...
Search Engine Optimization, or SEO, has become much more mainstream in recent years. Many businesses have discovered the importance of their online presence and want to improve it. But just because SEO is popular doesn’t mean just anyone can do it. SEO is not just for those with some extra cash on the side. SEO is for every business. And companies who realize they can offer this needed service to their clients have an advantage.
Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.
Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.
Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.
Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.
A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.
2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.
DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:
The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.
This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.
Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.
Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.
Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.
Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.
A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.
2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.
DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:
The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.
This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.
Dangerous perpetrators continue to flood headlines as innocent human beings become victims. Yet, statistics can’t prepare managers or employees for what to do when their workplace becomes a target for any type of safety issue.
When management accepts that no one is guaranteed safety because emergency situations are always lurking, optimism is replaced with action that results in preparedness. Crisis management, communication and safety plans can mitigate loss, confusion, and save lives.
To ensure employee safety, here are 7 ways to prepare for building emergencies.
From severe weather alerts, to closings, to emergency notifications, to networking events and staffing updates, sending real-time news must be quick, easy and manageable. Otherwise, you may miss an opportunity to send critical and timely information to your employees, which could hold you responsible for damages and consequences – and end up costing you more money and time.
To remove the obstacles between what you know and what your employees need-to-know, your employee communication system must have these 6 non-negotiables.
This might not have been the case ten years ago, but today, every company needs to have an internal communications department in place, regardless of its size, structure, or operating sector.
Analyzing the need for such a department while putting an emphasis on the importance of delivering effective employee communications, but also state the significance of implementing benchmarks for the measurement of the success of internal communications efforts is mandatory for all businesses. In comprehensively going through those aspects and the characteristics of employee communications, its main focus, major challenges, and how communications teams should operate, this white paper will present what those benchmarks are and how to set them in order to improve employee communications and achieve all company goals.
The average American spends over 4 hours per day staring at their smart phone screen and text messaging is responsible for ¼ of that time. There simply is no other channel that can cut through the clutter and reach all demographics like SMS marketing.
We are living in an age in which communication channels are always open, bombarding us with notifications and messages either from your families, friends, employers, or the brands we engage with.
Therefore, sometimes we might end up disabling notifications or filtering the messages we are getting via an internet channel in the search of tranquility. It is in these times that text messages prove their real value. They are broadcasted in real time, providing a clean, elegant, and effective mean of getting in touch with someone. When it comes to the relationship and communication between businesses and customers, text message marketing is an excellent tool, as it relies upon the prior agreement of the customer and the real-time engagement of the business. This white paper will address and analyze text message marketing and provide an understanding of its benefits but also of best practices to have in mind for a better implementation and achieving of all goals.
"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.
A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.
Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."
"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.
A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.
Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."
Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.
Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.
Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.
Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.
A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.
2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.
DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:
The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.
This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.