Marketing Automation: Agency Trends

Marketing agencies know that marketing automation is vital to their success and the success of their clients. Agencies report that they are using marketing automation with several goals in mind, the most prevalent of which are to increase lead generation (65%) and to improve lead nurturing (59%). Both of these activities lead to increasing sales revenue, which was reported as an objective for 42% of agencies. Download our whitepaper to learn how your organization can benefit from marketing automation.
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Notifiable Data Breach Compliance

Only 50% of Firms Are Ready for Australia’s Data Breach Legislation. Are You Prepared?

Research suggests very few organisations are prepared to comply with Australia’s Notifiable Data Breach legislation.

Although IT managers report that 95% of security breaches are caused by human error, only 40% of companies report actively training staff to improve cybersecurity practices.

This ITNews survey identifies areas where Australian companies have fallen short when it comes to data protection and compliance.

Download the new research report to learn how to prepare your organisation for NDB.

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Don’t Overlook Email When Planning for GDPR Compliance

Does your organization have a plan for complying with the European Union’s General Data Protection Regulation (GDPR)? If email isn’t a part of that plan, you could face significant challenges, including severe financial penalties.

Learn more in this TechTarget whitepaper Don’t Overlook Email When Planning for GDPR Compliance. Download now to get the facts about:

  • Why you can’t compromise when it comes to protection of email data
  • The challenges presented by Subject Area Requests
  • How noncompliance could cost your organization more than just money
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