How Flexsteel Delivers Scalable 3D Customization Across 1,300+ Dealers
Flexsteel needed to bring 3D product visualization to its 1,300+ dealer network without overwhelming internal teams or adding vendor complexity. With one centralized platform, they deployed over 400 configurators, managed entirely by a single non-technical marketing specialist.
This case study breaks down the strategy, rollout, and results behind Flexsteel's scalable approach to 3D product configuration.
What you'll learn:
- How one non-technical specialist manages 400+ configurators across every channel
- The engagement metrics driving dealer adoption: 2:38 avg. session time, 6.9% BOM download rate
- How eliminating vendor sprawl freed up internal resources and simplified operations
- The ROI Flexsteel realized through 36,000+ monthly configurator sessions






