3 Quick and Easy Fixes to Increase Site Performance

Recommendations to Discuss with Your Development Team and Technology Partners.

When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it.

Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines.

Download the guide to learn how you and your development team can boost site performance.

View Now

Delivering the Ultimate Omnichannel Retail Experience

Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey.

This Whitepaper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover:

  • Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey
  • Web and email personalization tips for omnichannel merchants
  • Why an email address is your unique identifier
  • Three tried and tested marketing methods to drive customers to your site and stores
Get Whitepaper

How to Increase Your Average Order Value

In many commerce markets, acquiring new customers is difficult and expensive, it can often require a significant investment in demand generation marketing and advertising.

Increasing your AOV is one of the most effective and cost efficient ways to increase revenue and cash flow (a sign of any healthy business). Whereas increasing site traffic usually involves researching and executing complex marketing plans to attract new customers, increasing your AOV could be as simple as installing a plugin for your shopping cart.

Optimizing your site for higher AOV can also help you strengthen your business against unforeseen dips in traffic. You may get less traffic overall but see higher revenues due to increased AOV and more targeted marketing practices. Regardless of why your visitor numbers, your business will be in a better position with an optimized AOV.

So how can you get your customers to buy more items and spend more money with each purchase? This guide outlines five strategies you can enable with little or no extra investment.

View Now

How to Reach International Markets

International retail sales are expected to increase by 5.5% to $28.3 trillion by 2018.

Launching an international site can take up valuable time and resources, and missteps can be costly. From web page layout, to word definitions and cultural preferences, countries have widely varying practices and unique online user behaviors. How efficiently you manage changes in culture, language, customs, currency, tax, and laws can make the difference between success and failure.

POWER YOUR BUSINESS TO EXPAND RAPIDLY INTO FOREIGN MARKETS:

  • Think Local and Flexible to Act Global
  • Communicate in Other Cultures
  • Design a Flexible and Scalable Global Process
  • Efficiently Manage Multiple International Sites
View Now

7 Easy Ways to Multiply Your Conversions

How can marketers meet high demand for super-personalized communications? The answer lies in dynamic content.

In this free guide from SharpSpring, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.

Grab your copy to find out:

  • How top brands like Netflix and Amazon use dynamic content.
  • The marketing automation features that enable you to deliver personalized experiences.
  • Ways to personalize your emails, landing pages, forms, pop-ups and more using dynamic content.

Get Whitepaper

Turn Marketing Automation Into a Profit Center

Marketing automation doesn't need be a big expense. It can be a killer revenue generator.

Download this guide to:

  • Learn how one digital marketing agency switched from HubSpot to SharpSpring and multiplied its profits.
  • See a feature-by-feature comparison of the platforms.
  • Get an inside look at HubSpot's hidden costs and platform fee

Get Whitepaper

Marketing Automation: Agency Trends

Marketing agencies know that marketing automation is vital to their success and the success of their clients. Agencies report that they are using marketing automation with several goals in mind, the most prevalent of which are to increase lead generation (65%) and to improve lead nurturing (59%). Both of these activities lead to increasing sales revenue, which was reported as an objective for 42% of agencies. Download our whitepaper to learn how your organization can benefit from marketing automation.
Get Whitepaper

Notifiable Data Breach Compliance

Only 50% of Firms Are Ready for Australia’s Data Breach Legislation. Are You Prepared?

Research suggests very few organisations are prepared to comply with Australia’s Notifiable Data Breach legislation.

Although IT managers report that 95% of security breaches are caused by human error, only 40% of companies report actively training staff to improve cybersecurity practices.

This ITNews survey identifies areas where Australian companies have fallen short when it comes to data protection and compliance.

Download the new research report to learn how to prepare your organisation for NDB.

Get Whitepaper

Don’t Overlook Email When Planning for GDPR Compliance

Does your organization have a plan for complying with the European Union’s General Data Protection Regulation (GDPR)? If email isn’t a part of that plan, you could face significant challenges, including severe financial penalties.

Learn more in this TechTarget whitepaper Don’t Overlook Email When Planning for GDPR Compliance. Download now to get the facts about:

  • Why you can’t compromise when it comes to protection of email data
  • The challenges presented by Subject Area Requests
  • How noncompliance could cost your organization more than just money
Get Whitepaper