Keep Your Employees Safe, 7 ways to prepare for workplace emergencies

Dangerous perpetrators continue to flood headlines as innocent human beings become victims. Yet, statistics can’t prepare managers or employees for what to do when their workplace becomes a target for any type of safety issue.

When management accepts that no one is guaranteed safety because emergency situations are always lurking, optimism is replaced with action that results in preparedness. Crisis management, communication and safety plans can mitigate loss, confusion, and save lives.

To ensure employee safety, here are 7 ways to prepare for building emergencies.

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6 Non Negotiables Your employee notification system must have

From severe weather alerts, to closings, to emergency notifications, to networking events and staffing updates, sending real-time news must be quick, easy and manageable. Otherwise, you may miss an opportunity to send critical and timely information to your employees, which could hold you responsible for damages and consequences – and end up costing you more money and time.

To remove the obstacles between what you know and what your employees need-to-know, your employee communication system must have these 6 non-negotiables.

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How To BenchMark And Improve Employee Communications

This might not have been the case ten years ago, but today, every company needs to have an internal communications department in place, regardless of its size, structure, or operating sector.

Analyzing the need for such a department while putting an emphasis on the importance of delivering effective employee communications, but also state the significance of implementing benchmarks for the measurement of the success of internal communications efforts is mandatory for all businesses. In comprehensively going through those aspects and the characteristics of employee communications, its main focus, major challenges, and how communications teams should operate, this white paper will present what those benchmarks are and how to set them in order to improve employee communications and achieve all company goals.

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Simple, Effective & Flexible Marketing

The average American spends over 4 hours per day staring at their smart phone screen and text messaging is responsible for ¼ of that time. There simply is no other channel that can cut through the clutter and reach all demographics like SMS marketing.

  • Text messaging is the most used form of communication today.
  • User friendly platform.
  • Resources for navigating compliance.
  • Enterprise throughput via Microsoft cloud based technology.

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How To Make Text Message Marketing Work For Your Business

We are living in an age in which communication channels are always open, bombarding us with notifications and messages either from your families, friends, employers, or the brands we engage with.

Therefore, sometimes we might end up disabling notifications or filtering the messages we are getting via an internet channel in the search of tranquility. It is in these times that text messages prove their real value. They are broadcasted in real time, providing a clean, elegant, and effective mean of getting in touch with someone. When it comes to the relationship and communication between businesses and customers, text message marketing is an excellent tool, as it relies upon the prior agreement of the customer and the real-time engagement of the business. This white paper will address and analyze text message marketing and provide an understanding of its benefits but also of best practices to have in mind for a better implementation and achieving of all goals.

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Don’t Overlook Your Email Archiving Systems

"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.

A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.

Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."

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Don’t Overlook Your Email Archiving Systems

"Today, business users need on-the-go access to all their critical data, which includes emails, documents and attachments. For IT administrators, striking the balance between productivity for users and compliance needs for the organization is necessary.

A September 2017 commissioned study conducted by Forrester Consulting shows 92% of business users believe easily finding emails and related documents using search functions is important or critical to the ability to do their job.

Download the study to discover more of Forrester Consulting’s important findings on the email archiving needs of modern business users—and how you can meet them."

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Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.

Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.

Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.

Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.

A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.

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GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.

DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:

  • Understand the consumer perspective on data collection, consent, context, and control
  • Learn key strategies for the business/marketer’s processes, top opportunities, and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.

This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.

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Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences and have little tolerance for firms that do it poorly. Quality data is needed to fuel the technologies that power personalization, but assembling that quality data can be hard.

Enter the Customer Data Platform (CDP). As defined by the Customer Data Platform Institute, a CDP is a marketer-managed system that builds a unified and persistent customer database that is accessible to other systems. While they are promising to be faster, easier, cheaper and more flexible than previous solutions – even the most savviest of martech professionals aren’t fully understanding their benefits, capabilities and integration abilities.

View this report today to learn the:

  • 3 main functions of a CDP
  • 8 advantages of using a CDP to assemble customer data
  • 8 common questions about CDPs and their answers
  • Key ways to select and budget for a CDP and more!

Download a copy of the CDP Institute’s report, “Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs to Use One” today.

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GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.

Research company DataIQ recently examined how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulations. Download the report now to:

  • Understand the consumer perspective on data collection, consent, context, and control
  • Learn key strategies for the business/marketer’s processes, top opportunities, and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

Whether you view data as the new oil or as the beginning of the fourth industrial revolution, its relevance in today’s world is hard to deny. By laying the groundwork now, businesses will be able to embrace the opportunities presented by GDPR, and this research takes us one step closer to a more comprehensive understanding of how to truly put the customer and their expectations at the center of everything a brand does.

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Customer Management In The Relationship Era Report

In the Relationship Era, customer relationships (and the way we manage them) have fundamentally changed. What was once a  one-­time transaction between a business and a single buyer has evolved into long-­term and mutually rewarding partnerships between teams and their customers.

In May 2018, we surveyed 1,059 business professionals to discover how they work together to build lasting customer relationships. Download our new research report, The State of Customer Management in the Relationship Era, to discover what we found.

WHAT'S INSIDE:

  • Top objectives businesses are prioritizing in 2019
  • Top teams involved in building customer relationships
  • Top customer communication and collaboration channels
  • Top challenges with customer relationship management
  • Top integrations for maximizing team productivity
  • And so much more!

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ROI Survey ­Impact of CRM in the Relationship Era Infographic

In the Relationship Era, CRM is now impacting businesses and teams like never before. Yes, that means even marketing & customer success teams are using CRM now. We surveyed our customers to discover how they are leveraging their CRM to work together and build lasting customer relationships. We crunched the numbers and broke down the diverse ways in which CRM's are improving collaboration, productivity and much more.

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ROI Survey ­ Impact of CRM in the Relationship Era ebook

In the Relationship Era, CRM is impacting businesses and teams like never before. (Yes, even Marketing and Customer Success teams are using CRM now.). We surveyed our customers and crunched some numbers to find out how they're using CRM to collaborate CRM to collaborate and build lasting customer relationships.

Find out:

  • The 4 perks of CRM that only some teams know about
  • One of the biggest time-­wasters for Sales teams
  • The differences between teams that use CRMs and teams that don't
  • And more...

Don't get left behind in  mediocre CRM-­land. Download the ebook for free.

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