The ROI Story – A guide for IT Leaders

Disruptive IT infrastructure has been the norm over the decades, rather than the exception. Still, we have never seen a time such as now. The traditional hardware-defined datacenter model is besieged on multiple fronts. On one side is the public cloud, which continues to grow ever more popular. On the other side is software-defined infrastructure known as hyperconverged infrastructure (HCI), which is also growing extremely rapidly. Seemingly sandwiched in the middle is the hybrid combination of software-defined infrastructure on-premises with multiple public cloud options – known as multi-cloud.

The goal of this book is to assist CIOs, CTOs, CFOs, IT managers, IT staff, channel partners, manufacturers, consultants, cloud providers, systems integrators, outsourcers, and anyone else interested in how to use financial analysis as a framework to optimize strategic decision-making. It is geared toward evaluating and building a corresponding business case for disruptive infrastructure technologies, and focuses on Nutanix’s HCI-based solution, what we call enterprise cloud, though the methodologies should prove helpful for analyzing any platform.

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The Top 5 Things Nobody Ever Tells You About Selling Your Business

So you think you are ready to sell your Tech, eCommerce or Internet Business --- or --- you have been thinking about the potential to sell your business successfully over the next 6-12 months. But you aren’t sure what the process looks like, what to expect and you cannot imagine adding even more workload to your already hectic life, balancing a family and a growing business?

Small to Medium Sized Businesses and those Businesses that are considered in the Lower Middle Market tend to be very private sales, so it is not always easy to identify what you should expect in the M&A process – the real hidden secrets are hard to find. This paper helps to lay out those hard to find secrets and lift the veil so that you know what to expect when selling a business. And a business owner that puts her blood, sweat and tears into a business should be excited and rewarded when she sells – not let down or surprised.

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Preparing a Tech or Internet Company for Sale

Website Closers has never been busier. The drive, demand and motivation for the eCommerce, Amazon, Technology and Internet Companies at the focus of our sector continues to increase at unprecedented levels.

And right along with that excitement comes increasing valuations and deal multiples. Our firm focuses on selling digital companies at the highest valuations possible, and in order to get there, our clients first need to prepare themselves and their companies for the most exhilarating day of their lives – the day they close their business.

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Brief: 3 Tech Trends That Will Accelerate Manufacturers’ Time to Market

By 2025 the global medical device manufacturing market is expected to exceed $600 billion, driven largely by the aging population, increasing prevalence of chronic diseases, technological development and demand for more personalized treatments.1 Regulatory bodies are also reacting, both to protect consumer safety and to remove unnecessary roadblocks for device companies.

Despite the optimistic outlook for manufacturers, however, many are not equipped to compete in this quickly evolving marketplace. To keep pace, manufacturing organizations must break from their tried-and-true norms, which may present the biggest challenge of all. But once they do, the emerging developments in both manufacturing and technology will allow them to realize drastic efficiencies in product discovery and development, regulatory compliance and, ultimately, time to market.

This brief will explore three emerging trends that are likely to affect the speed at which medtech and life sciences manufacturers are able to deliver their life-changing products to market.

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Webcast: Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

    Watching this webcast, you'll learn:
  • Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
  • Retargeting rankings by region.
  • Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more.

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Guide: How to Build a Mobile-Centric MarTech Stack

As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.

Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.

The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.

    We will examine the following topics throughout the course of this guide:
  • MarTech Stack Foundations: establishing strategic goals and defining key stack solutions to consider across your product life cycle
  • Category Deep Dives: product analytics, marketing automation, mobile attribution, and customer data platforms (CDPs)
  • Advanced Considerations: evaluation criteria, getting internal buy-in, setting timeline expectations, and structural tradeoffs supported by industry trends (e.g. stack design frameworks, cost/benefit analysis, building vs. buying technology, opting for best-in-breed vs. all-in-one tools, etc.)

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Guide: The Complete Guide to OTT and Connected TV Marketing

With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.

That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.

    If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:
  • Advanced TV terminology, buying methods and content formats
  • Key trends on the OTT audience, viewing behaviors, market share and growth
  • How OTT attribution works with AppsFlyer, in addition to industry solutions that will help you plan out your cross-device measurement strategy
  • Expert advice on the OTT media buying landscape, featuring media sources by category, targeting options, test strategies and more

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Report – Forrester Total Economic Impact of MuleSoft Anypoint Platform

Forrester Total Economic Impact (TEI) study found enterprise customers realize 445% ROI with MuleSoft’s Anypoint Platform over three years. Download this report for an analysis of the total value of integration for enterprise customers.

Key customer benefits:

  • $7.8M in benefits within three years.
  • 4X projects worked on over three years.
  • 90% developer time freed from maintaining APIs and integrations.

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The Ultimate Guide To Selling SEO

You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a great pitch, you wind up, and it doesn’t go nearly as well as you’d hoped.

Now what happens? Read on to learn more...

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A Guide To Outsourcing SEO

Search Engine Optimization, or SEO, has become much more mainstream in recent years. Many businesses have discovered the importance of their online presence and want to improve it. But just because SEO is popular doesn’t mean just anyone can do it. SEO is not just for those with some extra cash on the side. SEO is for every business. And companies who realize they can offer this needed service to their clients have an advantage.

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Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.

Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.

Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.

Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.

A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.

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GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.

DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:

  • Understand the consumer perspective on data collection, consent, context, and control
  • Learn key strategies for the business/marketer’s processes, top opportunities, and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.

This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.

Get Whitepaper

Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.

Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.

Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.

Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.

A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.

Get Whitepaper

GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.

DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:

  • Understand the consumer perspective on data collection, consent, context, and control
  • Learn key strategies for the business/marketer’s processes, top opportunities, and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.

This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.

Get Whitepaper