Sponsor: Tealium

Joy of Data: Powerful Use Cases for Customer Data

Hey, all you Marketing, Analytics and Data Chefs! Welcome to The Joy of Data, a new kind of cookbook!

This ebook is full of delightful data recipes that showcase what ingredients go into baking solid customer loyalty and retention programs, whipping up powerful and personalized messaging, cooking up sophisticated advertising strategies and rolling them all up with predictive insights to create joyful experiences for your customers (what a joyful mouthful)!

Let’s roll up our sleeves, tie on our digital aprons and get our tech stack utensils organized to start cooking up some experience goodness together.

View Now

Joy of Data: Powerful Use Cases for Customer Data

Hey, all you Marketing, Analytics and Data Chefs! Welcome to The Joy of Data, a new kind of cookbook!

This ebook is full of delightful data recipes that showcase what ingredients go into baking solid customer loyalty and retention programs, whipping up powerful and personalized messaging, cooking up sophisticated advertising strategies and rolling them all up with predictive insights to create joyful experiences for your customers (what a joyful mouthful)!

Let’s roll up our sleeves, tie on our digital aprons and get our tech stack utensils organized to start cooking up some experience goodness together.

View Now

Joy of Data: Powerful Use Cases for Customer Data

Hey, all you Marketing, Analytics and Data Chefs! Welcome to The Joy of Data, a new kind of cookbook!

This ebook is full of delightful data recipes that showcase what ingredients go into baking solid customer loyalty and retention programs, whipping up powerful and personalized messaging, cooking up sophisticated advertising strategies and rolling them all up with predictive insights to create joyful experiences for your customers (what a joyful mouthful)!

Let’s roll up our sleeves, tie on our digital aprons and get our tech stack utensils organized to start cooking up some experience goodness together.

View Now

Joy of Data: Powerful Use Cases for Customer Data

Hey, all you Marketing, Analytics and Data Chefs! Welcome to The Joy of Data, a new kind of cookbook!

This ebook is full of delightful data recipes that showcase what ingredients go into baking solid customer loyalty and retention programs, whipping up powerful and personalized messaging, cooking up sophisticated advertising strategies and rolling them all up with predictive insights to create joyful experiences for your customers (what a joyful mouthful)!

Let’s roll up our sleeves, tie on our digital aprons and get our tech stack utensils organized to start cooking up some experience goodness together.

View Now

The Definitive Guide to Customer Data Platforms

How to Unlock the True Power of Your Customer Data


Customer data will fuel the future of customer experience—a CDP will drive it.

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

You've already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. In our in-depth playbook, we cover everything you need to know about:

  • The benefits of a Customer Data Platform;
  • Getting started with tried-and-true use cases;
  • Building a team with the right skillsets for any size organization;
  • Securing buy-in from executives across the company;
  • Measuring the ROI of CDPs to prove value to different stakeholders

View Now

The Definitive Guide to Customer Data Platforms

How to Unlock the True Power of Your Customer Data


Customer data will fuel the future of customer experience—a CDP will drive it.

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

You've already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. In our in-depth playbook, we cover everything you need to know about:

  • The benefits of a Customer Data Platform;
  • Getting started with tried-and-true use cases;
  • Building a team with the right skillsets for any size organization;
  • Securing buy-in from executives across the company;
  • Measuring the ROI of CDPs to prove value to different stakeholders

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Shifting to 1st Party Data for a Better Customer Experience

With customer data increasingly driving the personalization strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app.

Customer data is what fuels the teams and technologies responsible for your customer experience, but for years there was little incentive for companies to prioritize customer data as an asset itself to be taken care of and safeguarded. To take on personalization and privacy, you need a unified view of customer data at an individual level to deliver relevant experiences with consent.

In this eBook, you will learn how to scale engagement across all your tools and channels — accurately and with consent— in order to deliver experiences that matter to your customers.

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State of the Customer Data Platform

In the 2020 Tealium State of the CDP Report, we asked over 300 U.S. decision makers in marketing and data/analytics how they are leveraging CDPs today, the challenges they face with current vendors and their future plans for CDP technology. The results reveal that many organizations are still searching for the right solution: 58% of respondents with CDPs said they are planning to switch to a different provider within the next 12 months.

Something needs to change for customer data to reach its full potential. Businesses need greater clarity into what CDPs do, how to select the right CDP and how to optimize the technology — or they risk missing out on enormous CDP benefits.

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Tealium Newsletter Featuring Gartner Analyst Note: Building a Foundation for a Data-Driven Customer Experience Future

Nearly a decade ago, advances in digital transformation and big data put achieving a 360-degree view of the customer on the roadmap for many organizations. Along the way, many companies focused their efforts on the experience layer, hoping to keep up with industry disruptors like Amazon and Apple, which have consistently raised consumers' expectations for what makes a great experience. As companies try to catch up, many miss the critical component behind this success; excellent customer data management.

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Gartner: Before You Buy: A Guide For Choosing a Customer Data Platform

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

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Becoming Masters of Data and Analytics

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people and companies, and at least 35 billion devices, will be wired to the web. Success now depends on not only keeping up with fast-paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizable shift in the way companies handle their insights.

In this new report, Gartner identifies the challenges digitization presents for organizations, and how professionals such as CIOs can harness its key drivers; focusing on six core strategic planning areas. This research provides a multi-regional, cross-industry view of the approaches and tools that will be critical for organizations to not only survive, but thrive.

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Forrester Report: Customer Data Maturity Powers The Modern Enterprise

With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.

In late 2018, Tealium commissioned Forrester Consulting to evaluate the state of customer data strategies today. We found that very few companies can claim to have mastered customer data today, but those who achieve the highest levels of maturity enjoy significant benefits and support for their business initiatives.

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2020 Report: State of the CDP

In the 2020 Tealium State of the CDP Report, we asked over 300 U.S. decision makers in marketing and data/analytics how they are leveraging CDPs today, the challenges they face with current vendors and their future plans for CDP technology. The results reveal that many organizations are still searching for the right solution: 58% of respondents with CDPs said they are planning to switch to a different provider within the next 12 months.

Something needs to change for customer data to reach its full potential. Businesses need greater clarity into what CDPs do, how to select the right CDP and how to optimize the technology — or they risk missing out on enormous CDP benefits.

Get Whitepaper

The Path to Predictive Healthcare Experience

New drug and cancer treatments are being aided by AI, which can help determine the most effective pharmaceutical compositions or predict how a small molecule will bind to a target protein. CAT scans can be analyzed 150 times faster with AI than by human radiologists – detecting acute neurological events in just 1.2 seconds.

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Gartner: Building a Foundation for a Data-Driven Customer Experience

Nearly a decade ago, advances in digital transformation and big data put achieving a 360-degree view of the customer on the roadmap for many organizations. Along the way, many companies focused their efforts on the experience layer, hoping to keep up with industry disruptors like Amazon and Apple, which have consistently raised consumers' expectations for what makes a great experience. As companies try to catch up, many miss the critical component behind this success; excellent customer data management.

Get Whitepaper