Sponsor: Tealium

Forrester – How Dirty is Your Data

‘As consumers’ privacy concerns grow, marketers must rethink their data practices. Today’s data governance practices — the rules that guide what consumer data a company collects; how it stores, transfers, and manages that data; and how it uses and disposes of that data — are nebulous at best and dangerously misguided at worst. Marketers must redefine how their organizations treat customers’ personal data.’

This report helps marketers categorize the different types of data their firms collect and provides guidelines on how to govern that data. Get the report and learn:

  • Different types of data being collected and emerging data types that further complicate the landscape
  • The 3 dimensions for evaluating consumer data
  • Guidelines on how to govern that data

Download your complimentary copy of the May 2018 Forrester report, “How Dirty is Your Data?” to learn more.

Get Whitepaper

Best Practices for Optimizing Website Performance With Tag Management

Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance.

They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

Using these techniques, our e-commerce clients can see a 20 to 50% increase in overall site speed. This whitepaper provides more details about these techniques and their associated benefits.

Get Whitepaper

Best Practices for Optimizing Website Performance With Tag Management

Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance.

They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

Using these techniques, our e-commerce clients can see a 20 to 50% increase in overall site speed. This whitepaper provides more details about these techniques and their associated benefits.

Get Whitepaper

Forrester – How Dirty is Your Data

‘As consumers’ privacy concerns grow, marketers must rethink their data practices. Today’s data governance practices — the rules that guide what consumer data a company collects; how it stores, transfers, and manages that data; and how it uses and disposes of that data — are nebulous at best and dangerously misguided at worst. Marketers must redefine how their organizations treat customers’ personal data.’

This report helps marketers categorize the different types of data their firms collect and provides guidelines on how to govern that data. Get the report and learn:

  • Different types of data being collected and emerging data types that further complicate the landscape
  • The 3 dimensions for evaluating consumer data
  • Guidelines on how to govern that data

Download your complimentary copy of the May 2018 Forrester report, “How Dirty is Your Data?” to learn more.

Get Whitepaper

Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences and have little tolerance for firms that do it poorly. Quality data is needed to fuel the technologies that power personalization, but assembling that quality data can be hard.

Enter the Customer Data Platform (CDP). As defined by the Customer Data Platform Institute, a CDP is a marketer-managed system that builds a unified and persistent customer database that is accessible to other systems. While they are promising to be faster, easier, cheaper and more flexible than previous solutions – even the most savviest of martech professionals aren’t fully understanding their benefits, capabilities and integration abilities.

View this report today to learn the:

  • 3 main functions of a CDP
  • 8 advantages of using a CDP to assemble customer data
  • 8 common questions about CDPs and their answers
  • Key ways to select and budget for a CDP and more!

Download a copy of the CDP Institute’s report, “Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs to Use One” today.

Get Whitepaper

GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.

Research company DataIQ recently examined how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulations. Download the report now to:

  • Understand the consumer perspective on data collection, consent, context, and control
  • Learn key strategies for the business/marketer’s processes, top opportunities, and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

Whether you view data as the new oil or as the beginning of the fourth industrial revolution, its relevance in today’s world is hard to deny. By laying the groundwork now, businesses will be able to embrace the opportunities presented by GDPR, and this research takes us one step closer to a more comprehensive understanding of how to truly put the customer and their expectations at the center of everything a brand does.

Get Whitepaper

Why the Universal Data Hub?

Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.

Download our Universal Data Hub white paper to learn:

  • The 4 Core Problems Created by the MarTech Explosion – The gaps between marketing technologies and the data they leverage, left unaddressed, spread throughout an organization
  • What is a Universal Data Hub? And What are Its Key Tenets? – What it is and what should you look for when considering a centralized platform for your digital marketing stack
  • Functionality Checklist for a Universal Approach to Data – The key functionalities you need to consider and evaluate when implementing a universal data strategy

The data foundation you establish will not only allow for more effective and lucrative marketing now, but is a critical step to delivering on the value of all data sources in the future that are exploding with the advent of mobile, IoT, artificial intelligence and machine learning.

Companies that take a universal approach to data will immediately fill organizational and customer experience gaps, while laying the data infrastructure critical to competing in the future. Download our white paper today to get started.

Get Whitepaper

Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One

Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences and have little tolerance for firms that do it poorly. Quality data is needed to fuel the technologies that power personalization, but assembling that quality data can be hard.

Enter the Customer Data Platform (CDP). As defined by the Customer Data Platform Institute, a CDP is a marketer-managed system that builds a unified and persistent customer database that is accessible to other systems. While they are promising to be faster, easier, cheaper and more flexible than previous solutions – even the most savviest of martech professionals aren’t fully understanding their benefits, capabilities and integration abilities.

View this report today to learn the:

  • 3 main functions of a CDP
  • 8 advantages of using a CDP to assemble customer data
  • 8 common questions about CDPs and their answers
  • Key ways to select and budget for a CDP and more!

Download a copy of the CDP Institute’s report, “Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs to Use One” today.

Get Whitepaper

GDPR Impact Series 2018

2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.

Research company DataIQ recently examined how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulations. Download the report now to:

  • Understand the consumer perspective on data collection, consent, context, and control
  • Learn key strategies for the business/marketer’s processes, top opportunities, and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes

Whether you view data as the new oil or as the beginning of the fourth industrial revolution, its relevance in today’s world is hard to deny. By laying the groundwork now, businesses will be able to embrace the opportunities presented by GDPR, and this research takes us one step closer to a more comprehensive understanding of how to truly put the customer and their expectations at the center of everything a brand does.

Get Whitepaper

Why the Universal Data Hub?

Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.

Download our Universal Data Hub white paper to learn:

  • The 4 Core Problems Created by the MarTech Explosion – The gaps between marketing technologies and the data they leverage, left unaddressed, spread throughout an organization
  • What is a Universal Data Hub? And What are Its Key Tenets? – What it is and what should you look for when considering a centralized platform for your digital marketing stack
  • Functionality Checklist for a Universal Approach to Data – The key functionalities you need to consider and evaluate when implementing a universal data strategy

The data foundation you establish will not only allow for more effective and lucrative marketing now, but is a critical step to delivering on the value of all data sources in the future that are exploding with the advent of mobile, IoT, artificial intelligence and machine learning.

Companies that take a universal approach to data will immediately fill organizational and customer experience gaps, while laying the data infrastructure critical to competing in the future. Download our white paper today to get started.

Get Whitepaper