Sponsor: Cloudinary Ltd

“Not Your Father’s” Online Video Platform

Online video platforms (OVPs) first launched in the late 1990s and early 2000s with a similar promise to the once-iconic automobile brand: “Not your father’s Oldsmobile” campaign. However, as OVPs evolved, partly to address our insatiable appetite for video, they became more and more complex. Tools for every step of the video-delivery process—from ingestion to storage to encoding, and so forth—came with their own set of shiny knobs and dials. Configurations and procedures for even trivial tasks required a study of user manuals, causing disenchantment, stress, and aversion all around. Cloudinary is excited to be launching new, game-changing video-management capabilities today to tackle that challenge.

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Cloudinary is Money for Mediavine, Simplifying Video Management

As the exclusive ad manager for more than 3,900 digital publishers, Mediavine relies on video for monetizing content. Unsatisfied with the way ad networks were run, Mediavine saw an opportunity to break free from the burdens and constraints of legacy ad networks by creating its own ad management service.

Learn how Mediavine was able to streamline their developer workflow, optimizing video performance and reducing bandwidth usage.

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Cloudinary Helps Hinge Keep Modern Romance Real

Hinge, the relationship app, is taking a different approach to online dating. Instead of encouraging casual dating, the Hinge app is designed to help individuals build meaningful relationships. With Hinge, users can upload both photos and short videos intended to help them strike up two-way conversations that foster stronger connections and turn virtual connections into real romance.

Learn how Hinge is able to support their user-generated content during direct uploads from their users’ devices, resizing and cropping this media on- the-fly to fit the graphic design, and optimizing the quality and format for improved performance.

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Bleacher Report Scores with Real-Time Video Highlights Delivered by Cloudinary

Forget views and clicks. Video success is all about connecting with your target audience in a meaningful way. If you want to up your video game, look no further than sports culture leader Bleacher Report—the team boasted 51 of the top 100 branded posts on all of Instagram in 2019.

Learn how Bleacher Report was able to automatically transcode videos into a streamable format, adjust their quality and resolution, implement adaptive bitrate streaming and deliver them through a fast, reliable content delivery network. These features ensure that viewers experience a smooth playback irrespective of device requirements or internet connectivity.

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How to create, distribute and manage video content to drive ecommerce

Today, video is the most compelling content on the web, and is undeniably one of the most powerful tools available to retailers in the internet age. Yet how to create, edit, manage and distribute video across devices – and across a whole retail business – at the scale needed to satisfy the massive and growing hunger for video content is a real challenge.

This whitepaper will not only outline the familiar ideas of the power of video and why it is important, but will also focus on how to create, manage and distribute this content at scale and across channels and platforms for reuse – efficiently and cost effectively, with real ROI goals.

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5 Innovative Trends In E-Commerce

Improve Conversions, Increase Revenue, and Boost Brand Loyalty.

Early digital transformation adopters are leveraging new technologies and capitalizing on hot trends resulting in improved conversions, increases in revenue and boosts in brand loyalty.

Download the Cloudinary eBook, Elevating the Digital Experience: 5 Innovative Trends in E-commerce, and learn how to leverage the hottest trends in digital media to increase your bottom line.

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A Better User Experience and Improved Conversions for Reformation

Reformation — a leading sustainable fashion brand — focuses primarily on eCommerce, with more than half of their customers visiting its website using mobile devices. Relying on a basic, outof-the-box functionality of their existing eCommerce platform, Reformation struggled to deliver images that were optimized to suit the context of every user’s device and videos that weren’t choppy and hard to watch. After integrating Cloudinary into its media workflow, Reformation was finally able to deliver high-fidelity and high-performant images, as well as videos, for each individual visitor’s device and bandwidth requirements. These changes not only simplified their media workflow, it gave Reformation’s customers a better experience that resulted in a significant improvement of its conversions and brand satisfaction.

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How to create, distribute and manage video content to drive ecommerce

Today, video is the most compelling content on the web, and is undeniably one of the most powerful tools available to retailers in the internet age. Yet how to create, edit, manage and distribute video across devices – and across a whole retail business – at the scale needed to satisfy the massive and growing hunger for video content is a real challenge.

This whitepaper will not only outline the familiar ideas of the power of video and why it is important, but will also focus on how to create, manage and distribute this content at scale and across channels and platforms for reuse – efficiently and cost effectively, with real ROI goals

Get Whitepaper

Streamlined Media Management Optimizes Performance and User Experience for StubHub

As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline media management. The company implemented Cloudinary, which automated a time-consuming and complex image and video upload and management process, resulting in a 60% reduction in page weight and achieving a three times faster page load time. With the additional help of Cloudinary’s digital asset management capabilities, StubHub had better protection over its content. With the additional help of Cloudinary’s digital asset management capabilities, StubHub had better protection over its content and created a single source of truth for all their media assets.

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How to create, distribute and manage video content to drive ecommerce

Today, video is the most compelling content on the web, and is undeniably one of the most powerful tools available to retailers in the internet age. Yet how to create, edit, manage and distribute video across devices – and across a whole retail business – at the scale needed to satisfy the massive and growing hunger for video content is a real challenge.

This whitepaper will not only outline the familiar ideas of the power of video and why it is important, but will also focus on how to create, manage and distribute this content at scale and across channels and platforms for reuse – efficiently and cost effectively, with real ROI goals

Get Whitepaper

Streamlined Media Management Optimizes Performance and User Experience for StubHub

As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline media management. The company implemented Cloudinary, which automated a time-consuming and complex image and video upload and management process, resulting in a 60% reduction in page weight and achieving a three times faster page load time. With the additional help of Cloudinary’s digital asset management capabilities, StubHub had better protection over its content and created a single source of truth for all their media assets.

View Now

A Better User Experience and Improved Conversions for Reformation

Reformation — a leading sustainable fashion brand — focuses primarily on eCommerce, with more than half of their customers visiting its website using mobile devices. Relying on a basic, out-of-the-box functionality of their existing eCommerce platform, Reformation struggled to deliver images that were optimized to suit the context of every user’s device and videos that weren’t choppy and hard to watch. After integrating Cloudinary into its media workflow, Reformation was finally able to deliver high-fidelity and high-performant images, as well as videos, for each individual visitor’s device and bandwidth requirements. These changes not only simplified their media workflow, it gave Reformation’s customers a better experience that resulted in a significant improvement of its conversions and brand satisfaction.

View Now

5 Innovative Trends In E-Commerce

Improve Conversions, Increase Revenue, and Boost Brand Loyalty.

Early digital transformation adopters are leveraging new technologies and capitalizing on hot trends resulting in improved conversions, increases in revenue and boosts in brand loyalty.

Download the Cloudinary eBook, Elevating the Digital Experience: 5 Innovative Trends in E-commerce, and learn how to leverage the hottest trends in digital media to increase your bottom line.

View Now

Streamlined Digital Asset Management Optimizes Productivity and Performance for StubHub

As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline their image and video management. Learn how StubHub automated a time-consuming and complex image and video upload and management process, resulting in a 60% reduction in page weight and achieving a three times faster page load time—optimizing performance and user experience.

Get Whitepaper

Apartment Therapy Streamlines Their Asset Workflow between Creative, Editorial & Development Teams

Apartment Therapy Media enables its readers to find their good life at home. Learn how they were able to streamline their asset workflow between their creative, editorial, and development teams, improving image quality and performance—resulting in a 10-20% reduction in size with no loss of quality. With streamlined digital asset management, they were able to create a single source of truth for all of their assets, with credits and permission rights stored in one place.

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