Sponsor: MikMak

Traditional audience building relying on third-party data is no longer enough to drive predictable conversions. To succeed today, multichannel brands must shift their focus to building commerce audiences rooted in real shopping behavior.

This guide explores how to capture and activate first-party, purchase-intent signals across the entire marketing funnel. Inside, you will discover how to:

• Capture First-Party Data: Collect privacy-compliant signals across all channels to build highly qualified audiences.
• Align Funnel Objectives: Map your targeting strategy directly to awareness, consideration, and conversion goals.
• Optimize Campaigns: Use behavioral indicators to improve creative relevance and reduce wasted ad spend.

Download the guide today to start building audiences that convert across all your retail channels.

Shoppers today move seamlessly between brand sites, retailer platforms, and physical stores. For multichannel consumer brands, choosing between DTC and retail isn’t the answer. Success comes from a hybrid commerce strategy that integrates both channels into a unified omnichannel shopping experience.

In this on-demand webinar, experts from MikMak, Salsify, and global dermocosmetics leader NAOS reveal actionable insights to help you:

• Understand DTC vs retail trends: Fresh consumer data on how shoppers discover and buy brand products
• Unlock hybrid commerce opportunities: The key business benefits of combining DTC and retail channels
• See hybrid strategy in action: A real-world success story from NAOS on implementing an omnichannel commerce approach
• Gain a roadmap for growth: Actionable recommendations to strengthen your commerce marketing strategy and drive profitable results

Watch now to learn how to accelerate growth and deliver measurable results with a DTC and retail hybrid commerce strategy.

Traditional audience building relying on third-party data is no longer enough to drive predictable conversions. To succeed today, multichannel brands must shift their focus to building commerce audiences rooted in real shopping behavior.

This guide explores how to capture and activate first-party, purchase-intent signals across the entire marketing funnel. Inside, you will discover how to:

• Capture First-Party Data: Collect privacy-compliant signals across all channels to build highly qualified audiences.
• Align Funnel Objectives: Map your targeting strategy directly to awareness, consideration, and conversion goals.
• Optimize Campaigns: Use behavioral indicators to improve creative relevance and reduce wasted ad spend.

Download the guide today to start building audiences that convert across all your retail channels.

Shoppers today move seamlessly between brand sites, retailer platforms, and physical stores. For multichannel consumer brands, choosing between DTC and retail isn’t the answer. Success comes from a hybrid commerce strategy that integrates both channels into a unified omnichannel shopping experience.

In this on-demand webinar, experts from MikMak, Salsify, and global dermocosmetics leader NAOS reveal actionable insights to help you:

• Understand DTC vs retail trends: Fresh consumer data on how shoppers discover and buy brand products
• Unlock hybrid commerce opportunities: The key business benefits of combining DTC and retail channels
• See hybrid strategy in action: A real-world success story from NAOS on implementing an omnichannel commerce approach
• Gain a roadmap for growth: Actionable recommendations to strengthen your commerce marketing strategy and drive profitable results

Watch now to learn how to accelerate growth and deliver measurable results with a DTC and retail hybrid commerce strategy.

Traditional digital media drives clicks, but not always sales.

As retail media networks grow and DTC acquisition costs rise, brands are under pressure to prove real revenue impact from every campaign. Yet many teams still struggle with disconnected channels, limited attribution, and poor visibility into what actually drives purchases.

Inside the guide, you’ll learn how to:

• Turn ads, video, social, CTV, and influencer content into direct paths to purchase
• Let shoppers choose their preferred retailer without channel conflict
• Measure true performance with retailer-level purchase intent and attribution
• Optimize campaigns using first-party data instead of proxy metrics
• Align brand, media, and eCommerce teams around revenue outcomes

Whether you’re launching new products, scaling retail partnerships, or trying to prove media ROI, this guide shows how leading brands are making every impression count.

Traditional digital media drives clicks, but not always sales.

As retail media networks grow and DTC acquisition costs rise, brands are under pressure to prove real revenue impact from every campaign. Yet many teams still struggle with disconnected channels, limited attribution, and poor visibility into what actually drives purchases.

Inside the guide, you’ll learn how to:

• Turn ads, video, social, CTV, and influencer content into direct paths to purchase
• Let shoppers choose their preferred retailer without channel conflict
• Measure true performance with retailer-level purchase intent and attribution
• Optimize campaigns using first-party data instead of proxy metrics
• Align brand, media, and eCommerce teams around revenue outcomes

Whether you’re launching new products, scaling retail partnerships, or trying to prove media ROI, this guide shows how leading brands are making every impression count.