Choosing the right tools and services to embed into your product is always challenging. There are always many factors to consider, and the decisions you make today can affect the direction your product takes for years to come. That challenge has always been especially hard when adding analytics to your product. Many traditional analytic solutions simply weren’t designed for embedding while many others didn’t offer a business model to support them. And if your software is on or migrating to the cloud, as most companies are, finding cloud services that integrate with Amazon Web Services (AWS) also adds to the complexity.

In this book, we’ll outline both the promise and problems with today’s analytic tools and introduce you to a new, modern approach to business analytics in the cloud that can deliver the solutions your product needs and a business model specifically tailored for OEM software vendors.