Enterprise mobile applications are currently one of the things keeping CIOs up at night. They know that the right apps can engage customers and make employees more productive by enabling everyone to work and interact the way they prefer. However, they are only too aware of the risk of wasting time and effort by producing apps that never get used because they don’t “feel” right to users. Or even worse, failing to deliver a mobile app that the business expects.

This paper aims to help readers understand the issues surrounding enterprise mobile applications and suggest solutions so that they can reap the benefits and avoid the pitfalls. We outline our viewpoint on the challenges and make recommendations to help organizations that are contemplating, or already involved with, mobile development.