Mobility, Location and iOS8: New Context for New Apps – SlashdotMedia AdOps Asset Management

Mobility, Location and iOS8: New Context for New Apps

Mobile devices are becoming so ubiquitous that Forrester predicts there will be about 3 mobile devices per living human by the end of this decade. Phones, tablets, wearables and who-knows-what will-come, all with IP addresses and internet connectivity are finding homes in pockets, on wrists and in the frames of eyewear. Now, location services are changing the way developers and marketers think about how to utilize the knowledge of where a user – consumer or business – is located and turn that into an action that can drive revenue, improve productivity or give a competitive advantage. This white paper looks at research about the latest iOS8 announcements, and how they might impact development in general and provide fuel for the coming wearable and contextual revolutions in app development and deployment.

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