Transforming Business in the Mid-Market: A Guide for Engaging with Customers

Driving growth in the face of increased competition and tighter margins is a challenge for businesses that need to cost-effectively acquire new customers while retaining existing ones. And while mid-market firms widely accept that technology is critical to achieving this goal, the key is figuring out how to best use it to drive competitive value through customer relationships. This guide discusses the technologies best able to support midmarket organizations in efficient pursuit, development, and retention of new and existing customers.

Download this paper from Dell Technologies and Intel® to learn more.

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Three Initiatives that Drive Up Infrastructure and Storage Value

As decision makers and architects grapple with these issues, they face demands on a number of fronts. The complexity of infrastructure planning continues to rise, along with the complexity of managing and maintaining resources once they are in place. At the same time, they must streamline the value they get from existing capital budgets and data center space, power, and cooling to accommodate demands for growing infrastructure. The complexity of storing, moving, and managing data also becomes more complex in cadence with its volume and diversity.

This document suggests a few initiatives as a starting point for IT decision makers as they consider how to meet these demands and position themselves and their environments for current and future strategic success.

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The Case For End-To-End Security Solutions For Mid Market Firms

In a digital business, processes are rarely, if ever, confined to the infrastructure of the company. Customers and employees engage across numerous digital channels and dozens of third-party relationships critical to operations. IT leaders must rapidly evolve to protect their firms’ brands, strengthen their reputations, and build customer trust. To do so, security and productivity should go hand-in-hand, and that means a well-defined policy framework, metrics that demonstrate business value, and a business-aligned strategy that ties all this together.

Download this paper from Dell Technologies and Intel® to learn more.

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Managing Security Risk And Compliance In A Challenging Landscape

Security leaders have been in front of boards and executive committees long enough to know that security metrics that simply portray statistics from monitoring tools, or count the number of malware attacks, add relatively little value to strategy and budget decisions. Protecting sensitive customer and company data shouldn’t be just a compliance obligation, it should be a business imperative. This is exactly why the right technology partners will help push security, risk, and compliance objectives forward.

In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic.

Download this paper from Dell Technologies and Intel® to learn more.

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IT Security Can Support the Health of Your Business and Sharpen its Competitive Edge

Pervasive, stringent cybersecurity that also supports productivity goals is achievable. More than just an essential function, IT security can help companies differentiate themselves from their competition and boost their reputations. Mid-market businesses can benefit from Dell Technologies solutions that protect all of IT, including devices, data, and datacenters, on-premises and in the cloud.

Download this paper from Dell Technologies and Intel® to learn more.

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Webinar – Using APIs to build your omnichannel architecture

Well-designed APIs, created along with a holistic integration strategy with Anypoint Platform, create a seamless omnichannel experience that customers want and businesses need. Across industries from healthcare to banking to retail, companies are using omnichannel strategies to achieve faster time to market, higher customer satisfaction, and increased revenue.

Watch this webinar, including a demo, to learn how to:

  • Deliver unified customer experiences 5x faster.
  • Drive consistent customer interactions across channels.
  • Easily adopt new channels on a single, unified platform.

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Using APIs to Build Your OmniChannel Architecture

Well-designed APIs, created along with a holistic integration strategy with Anypoint Platform, create a seamless omnichannel experience that customers want and businesses need. Across industries from healthcare to banking to retail, companies are using omnichannel strategies to achieve faster time to market, higher customer satisfaction, and increased revenue.

Watch this webinar, including a demo, to learn how to:

  • Deliver unified customer experiences 5x faster.
  • Drive consistent customer interactions across channels.
  • Easily adopt new channels on a single, unified platform.

View Now

eBook – Transform your digital retail experience

The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems.

Read this eBook to discover:

  • Why existing approaches are not sufficient for the pace of digital transformation that retail demands.
  • How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers.
  • How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks.

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Whitepaper – Modernize retail customer engagement with APIs

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.

Read this whitepaper to learn:

  • A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
  • The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
  • How a leading fast food company created a unified consumer experience by adopting a platform-based business model.

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eBook – Building the Connected Retail Experience

“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft.

Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.

In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain.

Download this eBook to learn:

  • How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leveraging API-led connectivity to accelerate IT project delivery speed.
  • How APIs can be used to address the unique business and IT challenges faced by retailers.
  • How MuleSoft’s out-of-the-box API designs, implementations and connectors can accelerate the adoption of API-led connectivity.

View Now

eBook – Transform your digital retail experience

The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems.

Read this eBook to discover:

  • Why existing approaches are not sufficient for the pace of digital transformation that retail demands.
  • How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers.
  • How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks.

View Now

Whitepaper – Modernize retail customer engagement with APIs

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.

Read this whitepaper to learn:

  • A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
  • The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
  • How a leading fast food company created a unified consumer experience by adopting a platform-based business model.

Get Whitepaper

eBook – Building the Connected Retail Experience

“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft.

Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.

In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain.

Download this eBook to learn:

  • How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leveraging API-led connectivity to accelerate IT project delivery speed.
  • How APIs can be used to address the unique business and IT challenges faced by retailers.
  • How MuleSoft’s out-of-the-box API designs, implementations and connectors can accelerate the adoption of API-led connectivity.

View Now

Whitepaper – How Pfizer built an application network

The emergence of the API economy threatens to disrupt incumbent companies across all verticals, from banking, to retail, to healthcare and life sciences.

Pfizer, one of the world’s three largest pharmaceutical firms, provides a striking example of how large, complex enterprises can build application networks to harness the power of the API economy.

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