HBR Study – Reassessing digital transformation: the culture and process imperative
There is intense pressure on organizations to transform their enterprises to remain more competitive in an age of disruption. This digital transformation imperative requires organizations to improve— and often completely overhaul—their technical capabilities. But true transformation demands more than just new technologies. It requires strategic vision and commitment from the top of the organization to rethink and retool the three main attributes of the modern enterprise— its culture, its processes, and its technology. Any effective digital business leader will tell you that introducing new technology is the easier part; it’s the cultural and process changes that can thwart transformation progress.