Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The whitepaper offers numerous best practices for optimizing visual media on your websites, enabling you to provide both a fast and engaging online experience to your target audiences.