Sponsor: Emarsys

Poorly-targeted and irrelevant marketing materials are driving consumers away from their favourite brands. In research conducted with more than 2,000 consumers, we’ve found that only 6% of them believe the product and service offers they receive are clearly relevant to them. That’s despite over 60% demanding the offers sent from their favoured brands be tailored to them and their interests.

While the research indicates a failure of brands to deliver on that promise of marketing, which says, “we will send the right information to the right person at the right time,” it also demonstrates the market opportunity for businesses that put personalisation at the heart of their strategy and ensure tailored content is consistently provided to consumers. What’s essential in cultivating strong customer loyalty is building trust and an understanding of what matters to the individual. Technology can help bridge the gap between what marketers are able to do and the level at which they need their customer engagement to be.

The Costs, Inefficiencies, and Risks Hiding in the Shadows of Your Tech Stack.

For Marketers, Technology has Become the Purpose, not the Means. We Need to Reverse That.

Many of us say we have tech stacks, but instead, we have become consumed by them. We have moved away from a focus on the human elements of marketing – the strategy, the content, and the creative elements – to instead tend to the machines: the tools, the platforms, the software, the widgets.

But relying on too much technology can be inefficient, expensive, and introduce immense organizational risk.

In this whitepaper, we’ll discuss:

• What tech stacks are, how they came to be, and why you should be cautious
• The downside of a giant tech stack
• What Shadow IT is and how it relates to your tech stack
• What marketers can do to align business goals with their technology

Download the whitepaper now to learn how to avoid the common mistakes today’s marketing leaders make when it comes to technology.

Stay ahead of these upcoming trends with this whitepaper.

In this whitepaper, we’ll explore how:

• First ­party data will emerge as the single most valuable asset.
• Customers will demand full control of their personal data.
• Location data will become the most accurate indicator of not just where, but who we as customers are.
• Companies will emerge to broker data that will teach machines algorithms.
• Augmented reality will become a common way to interact, especially while shopping.

Download the whitepaper to find out which digital marketing trends we believe will take hold over the next 5 years.

As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help.

This guide will identify those challenges and translate them into an effective strategy that will engage customers and win their holiday business

We’ll look at:

• When to start planning for the 2018 holidays.
• Results and insights from holidays past.
• Leveraging technology to deliver 1:1 personalization.
• Establishing a personalized, consistent brand experience.

Download the guide now to learn more about revolutionizing your role and dominating the holiday season.