Data workloads are rapidly evolving and changing. Today's enterprises have many different types of applications, with different usage patterns, all constantly accessing data. As a result, data services need to be more robust and scalable. IBM PureApplication System and IBM PureData ™ System for Transactions are designed to meet these needs. This paper shows how the latest technology and expertise built into these systems gives businesses an innovative approach to rapidly create and manage highly scalable data services, without the complexity of traditional approaches.