2020 Report: State of the CDP

In the 2020 Tealium State of the CDP Report, we asked over 300 U.S. decision makers in marketing and data/analytics how they are leveraging CDPs today, the challenges they face with current vendors and their future plans for CDP technology. The results reveal that many organizations are still searching for the right solution: 58% of respondents with CDPs said they are planning to switch to a different provider within the next 12 months.

Something needs to change for customer data to reach its full potential. Businesses need greater clarity into what CDPs do, how to select the right CDP and how to optimize the technology — or they risk missing out on enormous CDP benefits.

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Multi cloud app delivery solution that delivers a better experience

Multi-cloud app delivery solution from Citrix delivers reliability, performance, security, and single pane of glass management for all applications, on-premises and on Google Cloud Platform.

Cloud is changing the fundamentals of how IT teams deliver applications and optimize their performance. Applications are increasingly deployed farther from users, crossing networks outside of IT’s direct control. Instead of enterprise data centers, many apps now reside in public and hybrid cloud environments. There are even new breeds of applications, built upon microservices and containers.

Today, IT needs modern solutions that:

  • Extend on-premises, apps and infrastructure resources to the cloud
  • Maintain high levels of performance, user experience, and security across all applications, including microservices based apps
  • Sustain operational consistency across on-premises and cloud environments
  • These solutions are available for apps running on Google Cloud Platform (GCP) through the alliance of Citrix and Google Cloud.

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    Learn 5 ways Citrix ADC makes application delivery faster and better on Google Cloud Platform

    With operational consistency, security, and visibility Citrix ADC is the solution you need for your workloads on Google Cloud Platform.

    When you use the Google Cloud marketplace to add Citrix ADC to your Google Cloud-powered applications, APIs, and workloads in an instant you can do the following:

  • Gain operational consistency for Anthos and hybrid-cloud application delivery and security with a single codebase
  • Add advanced integrated layer 3—7 security measures for App and API protections and bot mitigation
  • Load-balance traditional workloads, microservices, and container applications for a better end user experience and superior performance
  • Use actionable insights for better observability and faster troubleshooting
  • These solutions are available for apps running on Google Cloud Platform (GCP) through the alliance of Citrix and Google Cloud.

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    8 reasons why Citrix Desktops-as-a-Service is right for your business

    To meet the increasing demands of customers and the expanding mobile workforce, organizations of all sizes are moving toward an always connected workplace—where employees can work from anywhere and on any device.

    Today, small and mid-sized businesses are turning to Desktops-as-a-Service (DaaS), which enables workers to access the apps and data they need to get their job done as well as provide IT with cost efficiencies and centralized management.

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    Webinar – Using APIs to build your omnichannel architecture

    Well-designed APIs, created along with a holistic integration strategy with Anypoint Platform, create a seamless omnichannel experience that customers want and businesses need. Across industries from healthcare to banking to retail, companies are using omnichannel strategies to achieve faster time to market, higher customer satisfaction, and increased revenue.

    Watch this webinar, including a demo, to learn how to:

    • Deliver unified customer experiences 5x faster.
    • Drive consistent customer interactions across channels.
    • Easily adopt new channels on a single, unified platform.

    Presented by:

    • John Withers, Product Marketing Manager, MuleSoft
    • Jimil Patel, Product Marketing Manager, MuleSoft
    • Manan Sangvi, Solution Consultant, MuleSoft

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    Webinar – Transform policyholder engagement with MuleSoft, Salesforce and Guidewire

    In order to gain and retain new customers, insurance companies are investing in modernizing policyholder experiences. Leading firms have done so by implementing leading insurance platforms like Guidewire, and extending the power of these platforms through MuleSoft's Anypoint Platform and Salesforce's Financial Services Cloud.

    Attend this webinar to learn best practices for using MuleSoft's Anypoint Platform to rapidly connect Guidewire to any application, data, or device, including Salesforce's Financial Services Cloud.

    Key Takeaways:

    • Best practices for using APIs to surface policy and claims data from Guidewire.
    • How MuleSoft can help accelerate the implementation of Financial Services Cloud for insurance companies.

    Presented by:

    • Josh Mikulewicz, Solution Engineer, MuleSoft
    • Steve Murphy, Senior Solution Engineer, MuleSoft
    • Matt Serna, Head of Industry Marketing, MuleSoft

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    Webinar – Building a platform for digital insurance

    Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale quickly to meet customer expectations.

    Key Takeaways:

    • How industry leaders have digitally transformed insurance offerings with a platform business model.
    • How to build an integrated insurance platform to connect your ecosystem of suppliers and exceed customer expectations.
    • Best practices to increase customer retention and profitability with a single view of the customer.

    Presented by:

    • Ben Turner, CTO, Legal and General
    • Dan Snowdon, UK&I Financial Services Marketing Lead, MuleSoft
    • Angie Lee Campos, Global Financial Services and Insurance Lead, MuleSoft

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    Webinar – Unlocking data to deliver a unified bank

    Today’s digital era places strain on traditional financial firms, including increased customer expectations, the threat of disintermediation by market entrants, strict regulatory requirements, and more. How do banks, who face operational silos and aging systems, keep up?

    The answer lies in building a digital platform with APIs. In this session, hear directly from seasoned technologists to learn about the approach, tools, and operating model they use to successfully adapt and lead in the marketplace. Discover how to get more out of your existing legacy and cloud infrastructure and, in turn, deliver a flexible architecture that can easily adapt as new technologies emerge.

    During this session, you will learn:

    • Why industry disruptions and increased customer expectations demand a bank that transforms into a digital platform.
    • How an API-led approach to integration can help financial firms transform into digital platforms.
    • SunTrust’s journey with MuleSoft’s Anypoint Platform and Salesforce, and how they used APIs to unify the bank experience.

    Presented by:

    • David Shonk, SVP EIS Enterprise Solutions Delivery Manager, SunTrust
    • Angie Campos, Financial Services & Insurance Industry Lead, MuleSoft

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    Webinar – Building a digital banking platform with APIs

    More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem.

    The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish.

    Join this webinar and learn how these institutions are building a digital banking platform with APIs.

    Presented by:

    • Angie Campos, Industry Marketing for FS&I, MuleSoft
    • Michel Vaja, Head of UK Payments Practice, Capgemini

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    Whitepaper – API-led architectures enable integration with SAP

    Many businesses are now considering various options as they migrate to SAP S/4HANA. Numerous organizations rely on SAP platform solutions, many of which were implemented during the late 1990s and early 2000s. By 2040, SAP will end mainstream maintenance on all instances of ERP installations forcing enterprises to migrate to SAP S/4HANA, or re-implement complex ERP installations, which can come with many challenges.

    Read this whitepaper, written in collaboration with Capgemini, to learn:

    • How to prove the business value of a migration to SAP S/4HANA.
    • Why an API-led architecture is the best approach for SAP S/4HANA integration with existing systems, providing agility and shielding an organization’s technology stack from future changes to other systems.
    • The main principles of a Center for Enablement (C4E) and how it enables enterprises to implement software design with governance and high delivery speeds.

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    Whitepaper – 7 steps to cultivate a thriving API ecosystem

    With an API ecosystem, businesses can democratize access to their existing assets and capabilities through APIs that can be securely shared with external parties. An API ecosystem extends the value of these APIs by bringing internal and external stakeholders together to share knowledge, tools, and assets. This allows organizations to stay agile, deliver faster, and maximize investments. MuleSoft, in partnership with ProgrammableWeb, has created a baseline methodology for establishing an API ecosystem with a customer-centric mindset.

    In this whitepaper, you will learn how to:

    • Co-create value partners, customers, and third-party developers.
    • Treat APIs as products through design, delivery, and consumption.
    • Build your organization’s roadmap for creating an API ecosystem.

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    Whitepaper – A global bank’s 3 step strategy for unlocking legacy systems

    IT teams across industries face growing pressure to deliver projects faster while reducing costs. All too often, dated legacy systems hinder IT’s ability to accomplish either of these objectives. Legacy systems can also slow the speed at which IT can deliver new projects to support the business. For these reasons, legacy modernization has emerged as a key strategic imperative. But where should organizations start? One large global bank provides a detailed blueprint for how large enterprises can do so.

    Read this legacy modernization blueprint to learn:

    • The bank’s legacy modernization strategy, and how they used Anypoint Platform
    • Best practices for modernizing legacy SOA web services
    • How to think about re-architecting monolithic applications into microservices
    • The role that APIs play in driving an effective legacy modernization strategy

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    Coronavirus on Campus: 7 Ways to Use Your CMS as a Super Tool for Crisis Management

    Is your college or university prepared to meet the challenges that come with disasters and emergencies?

    As if wildfires, polar vortexes, tornadoes, and hurricanes weren’t enough to disrupt business as usual, the world is now grappling with COVID-19, or Coronavirus. No doubt your college or university has developed a crisis plan of some sort, but there’s no better time than now to make sure you have the tools in place to help your campus stay safe. Remember, knowledge is power and in many cases, it can be a lifesaver.

    Delve into the ways a powerful, flexible, and scalable CMS can help you disseminate messaging, update your audience, educate students and faculty about crisis concerns, and keep them safe.

    Knowing that our team at OmniUpdate can be just as affected by potential threats, we put together this white paper to explain how you can better leverage your content management system (CMS) as a super tool to wield when dealing with the pending disaster and aftermath of campus crises.

    In this white paper, you'll learn how to:

    • Implement the three Bs of crisis planning.
    • Craft messaging that is helpful, empathetic, and direct.
    • Develop a microsite or designated web pages for crisis management.
    • Deploy Emergency Alerts that advertise ways to learn more.
    • Use email and social media to disseminate information.
    • Leverage the cloud for your website and CMS.

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    Choosing the Right Campus CMS

    Every great college or university deserves a great content management system.

    In fact, every higher education institution needs a great web content management system (CMS)—it’s no less essential than a student information or learning management system. Without a CMS—or with one that’s a bad fit—you’ll find it increasingly difficult to realize recruiting goals and deliver the online experience your audiences expect.

    This white paper offers a sample needs assessment for evaluating a CMS for a higher ed institution and typical areas of overspending that can occur.

    What's covered in this white paper:

    • General explanation of a web content management system
    • Factors that should inform your CMS selection decision
    • Specific CMS features to consider
    • How to get started after you've made your selection

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