Craft Your Pitch: How to make your product stand out

Managing the impression you make.

Gourmet chefs know there’s more to great food than flavor alone—a dish’s success is also profoundly influenced by its visual presentation. Since customers “eat with their eyes” first, chefs work meticulously to ensure the best possible impression before the food is even tasted.

Likewise,even the most stellar products need beautiful packaging and words that highlight their best characteristics. These set customers’ expectations and help them get a feeling for the benefits that aren’t immediately visible. And this is exactly the function of your pitch: to make a great impression as a preview of what's to come.

Whether you already have a good working pitch or haven’t yet formalized your talking points, I invite you to consider your sales material from the following four perspectives: as a buyer, sales rep, manager and scientist. Each of these viewpoints offer insights to make your pitch feel more multi-layered and authentic.

By the way, a demo should be thought of as a pitch too, since it's often one of the last moments to convince a warm lead to choose you. In fact, I would argue that every single interaction with the client is an opportunity to persuade. Each engagement is part of your pitch repertoire, whether you notice it or not.

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5 Steps to Automating Your Sales in 2018 

Sales automation is the ultimate tool for success. Done right, it can help your sales representatives build lasting relationships with customers and prospects—while helping a company stay organized, track leads, and save time.

The catalyst that burgeons any business, no matter the industry, is a well-engineered business development strategy. In 2018, companies will see the sales process at a pivotal point. A poignant mix of high-tech and automation has brought on a new level of fast and comprehensive service, issuing in a new wave of utility for the sales process. If your sales processes are lagging, your sales goals will too .With complete solutions for CRM,and sales & marketing automation; 2018 bears witness to highly developed software organizations that streamline almost every part of sales activities- resulting in a more productive sales team, and in turn, more closed sales.

We are excited to share with you five ways pivotal ways you can automate your sales pipeline to ensure a more streamlined sales process.

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Driving Risk out of Construction

Transforming Your Business With An Operational Workflow Platform In the construction business, you’re under enormous pressure to run on-time and on-budget with the utmost focus on safety and quality. At the end of the day, your most important skill is to catch hidden risks before they become real problems with real impacts to the business.

Unfortunately, antiquated paper and spreadsheet processes keep risks hidden and you stymied. To resolve this, leading construction firms like yours are embracing operational workflow platforms to better manage and streamline their work, data, and processes, while decreasing their costs.

Read Driving Risk Out of Construction and learn how you can uncover and quickly act upon hidden risks caused by manual processes and disparate systems in order to reduce safety incidents and improve on-time delivery and quality.

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Validation of the RetinaVue™ 100 Imager Handheld Fundus Camera for Teleretinal Imaging.

Diabetic retinopathy is the leading cause of blindness among working-age adults¹, but up to 95% of cases can be prevented if detected and treated at an early stage². Unfortunately, if diabetic patients do not schedule and attend annual ophthalmologic appointments, the disease may go undetected, resulting in permanent vision loss or blindness. Historically, handheld fundus cameras have not been widely adopted for diabetic retinal exams in primary care settings due to their relatively poor image quality and difficulty to operate. This study aims to test if a minimally-experienced operator can use the RetinaVue 100 Imager to successfully capture fundus images on a high percentage of patients, and if a high percentage of the images captured can be successfully interpreted by a remote specialist.

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Early detection of diabetic retinopathy in primary care settings

Teleretinal imaging in primary care settings provides early detection of diabetic retinopathy in patients with diabetes, helping to:

  • Prevent blindness in those patients.
  • Improve diabetic retinal exam compliance and improve associated quality measures.
  • Free eye-care specialists to spend more time with the patients who require advanced care or surgery.
  • Reduce healthcare costs.
  • In the United States, diabetes has become an epidemic—80% of patients living with the disease will eventually develop diabetic retinopathy.1 According to Stephen G. Schwartz, MD, MBA, Associate Professor of Clinical Ophthalmology at University of Miami Miller School of Medicine, “…diabetic retinopathy is one of the major causes of blindness in the U.S. today.” Preventive intervention is key, as retinopathy is often asymptomatic; many patients are not even aware of their condition until it is advanced. Early detection in primary care settings helps to ensure vision-threatening diabetic retinopathy is identified early enough to prevent blindness.

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    Enabling diabetic retinal exams at the point of care: A strategy that works for patients and providers

    Diabetes is an epidemic affecting nearly 10% of the US population with 1.5 million new diagnoses each year.1 It is associated with several complications including diabetic retinopathy (DR) occurring when the small blood vessels in the back of the eye become damaged from high blood glucose levels, resulting in leaking and overgrowth of new vessels. DR is the leading cause of blindness among working-age adults (ages 20 to 74) in the United States, yet it’s one of the most preventable blinding diseases in the world. Unfortunately, due to the lack of warning signs and symptoms, diabetic retinopathy is often not detected until the late stages of the disease—when vision loss can be irreversible. Therefore, early detection of DR is critical for patients living with diabetes.

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    Improving Access to Potentially Vision-Saving Diabetic Retinal Exams

    Diabetic retinopathy is the leading cause of blindness among working-age adults. 1 More than 400 million people globally currently live with diabetes and by 2040 the number will grow to 642 million—80% of diabetics will eventually develop some level of diabetic retinopathy.3 Despite the fact that early detection and treatment can prevent up to 95% of vision loss cases,4 typically only half of patients with diabetes see an eye specialist for an annual retinal exam.

    These numbers should alarm anyone treating patients living with diabetes. One of the best opportunities to help eradicate a leading cause of preventable blindness related to diabetic eye disease is to arm primary healthcare providers with a simple and affordable system that enables retinal assessment during a patient’s routine office visit.

    Welch Allyn Network is leading the way with a simple and affordable turnkey solution enabling diabetic retinal exams in primary care settings. RetinaVue Network consists of the RetinaVue™ 100 Imager, the HIPAA-compliant RetinaVue™ Network software, and a team of board-certified ophthalmologists who return a complete diagnostic report and referral/screening plan in one day.

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    Eight everyday downtime realities—and how to handle them

    Even a momentary power hiccup can cost thousands of dollars, disrupt your users, disappoint customers and tarnish your company’s reputation. Rest assured—whether it’s a hurricane taking out the grid, employees accidentally deleting files, or sudden hardware failure—Eaton’s got downtime covered. Check out these eight common downtime realities and learn how to respond when IT disaster strikes.

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    14 Before-You-Buy UPS Tips

    Whether it’s an electrical outage, severe weather or a cyberattack, an IT disaster can strike at any time. No matter the threat, it’s your job to ensure uptime—and UPSs are often your first line of defense. So it’s important to pick the right UPS for the right job. These tips will help you select UPS models that protect your network and maximize ROI, whether you need them for desktop terminals, network closets or your server room.

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    Eight everyday downtime realities—and how to handle them

    Even a momentary power hiccup can cost thousands of dollars, disrupt your users, disappoint customers and tarnish your company’s reputation. Rest assured—whether it’s a hurricane taking out the grid, employees accidentally deleting files, or sudden hardware failure—Eaton’s got downtime covered. Check out these eight common downtime realities and learn how to respond when IT disaster strikes.

    Get Whitepaper

    14 Before-You-Buy UPS Tips

    Whether it’s an electrical outage, severe weather or a cyberattack, an IT disaster can strike at any time. No matter the threat, it’s your job to ensure uptime—and UPSs are often your first line of defense. So it’s important to pick the right UPS for the right job. These tips will help you select UPS models that protect your network and maximize ROI, whether you need them for desktop terminals, network closets or your server room.

    Get Whitepaper

    Eight everyday downtime realities—and how to handle them

    Even a momentary power hiccup can cost thousands of dollars, disrupt your users, disappoint customers and tarnish your company’s reputation. Rest assured—whether it’s a hurricane taking out the grid, employees accidentally deleting files, or sudden hardware failure—Eaton’s got downtime covered. Check out these eight common downtime realities and learn how to respond when IT disaster strikes.

    Get Whitepaper