On an ever-increasing basis, the typical organization’s core business processes rely on a combination of applications and the supporting IT infrastructure. In most cases, when a core business process is not performing well, the company loses revenue and the perceived value of the IT organization is diminished. An application performance management system can help, but is has to be the right solution. The goal of this white paper is to describe seven common pitfalls that IT organizations need to be aware of and to avoid when implementing application performance management solutions.