Today, video is the most compelling content on the web, and is undeniably one of the most powerful tools available to retailers in the internet age. Yet how to create, edit, manage and distribute video across devices – and across a whole retail business – at the scale needed to satisfy the massive and growing hunger for video content is a real challenge.

This whitepaper will not only outline the familiar ideas of the power of video and why it is important, but will also focus on how to create, manage and distribute this content at scale and across channels and platforms for reuse – efficiently and cost effectively, with real ROI goals.