Sponsor: Appsflyer

Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

Watching this webcast, you'll learn:

  • Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
  • Retargeting rankings by region.
  • Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more".

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The Marketer’s Guide to Deep Linking

Deep linking has only become more complicated and confusing with the advent of Apple Universal Links & Android App Links - but it doesn’t have to be confusing. This guide has everything you need to understand deep linking, recognize its value to your business, and know how to apply it in your attribution strategy.

Reading this guide, you'll learn:

  • The basics of deep linking.
  • Why deferred deep linking is a game-changer.
  • How to use deep links to drive better performance.
  • How attribution combined with deep linking boosts mobile growth.

View Now

Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

Watching this webcast, you'll learn:

  • Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
  • Retargeting rankings by region.
  • Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more.

View Now

The Marketer’s Guide to Deep Linking

Deep linking has only become more complicated and confusing with the advent of Apple Universal Links & Android App Links - but it doesn’t have to be confusing. This guide has everything you need to understand deep linking, recognize its value to your business, and know how to apply it in your attribution strategy.

Reading this guide, you'll learn:

  • The basics of deep linking.
  • Why deferred deep linking is a game-changer.
  • How to use deep links to drive better performance.
  • How attribution combined with deep linking boosts mobile growth.

View Now