Sponsor: Brightcove

Increase conversions by making video a seamless part of your content marketing:

• Integrate video into your marketing automation tools

• Add video to any marketing asset quickly and easily

• Capture video engagement metrics to fuel insight and measure ROI

PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey.

While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.

An online video platform like BRIGHTCOVE VIDEO CLOUD makes it easy to publish high quality, branded video experiences on your website while also taking advantage of the inherent reach of YouTube, putting power and control of your brand image back in your hands.

Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.

Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.

For the first time, we asked marketers whether they have a documented content strategy (44% do) and a person who oversees content marketing strategy (73% do). Our findings tell us that there are distinct differences between those who have a strategy and those who do not. Marketers who do are not only more effective but also less challenged with every aspect of content marketing.

Aberdeen's Insights provide the analyst perspective of the research as drawn from an aggregated view of research surveys, interviews and analysis.