Sponsor: IBM Corporation

10 Ways to Build Better CRM Processes

Most businesses see the value in CRM and ERP. When implemented properly, these platforms can enable better sales, more efficient marketing, and drive both top line and bottom line revenue growth. Getting there however, is a challenge. This IT Managers' Journal is designed to give IT managers and business leaders 10 steps that can help them transform CRM into a winning solution for revenue growth and business efficiency. Read this ITMJ and discover how IT and business management can work together to realize real, demonstrable ROI.
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Cognos Enterprise in Action

See what's new and exciting in Cognos Enterprise. The overview is an animated video about the Cognos family and others are demonstrations of enhanced features.
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Business Analytics and Data Quality, Big Data, Strategy and Visualization

Based on observations and conversations with clients, Gartner has identified five "hot" trends related to business intelligence: data quality, mobile BI, big data hype, BI strategy and visualization and has made recommendations for addressing these trends to meet changes that are coming in BI in the next few years. IBM Business Analytics software provides solutions and services that can help you follow their recommendations. Learn about these solutions and how they can help you address their trends.
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BI and BA: Smarter Products, Smarter Buyers

Business Analytics/Intelligence have earned reputations as "difficult" and risky to implement. Applications of this sort classically required complex integration across numerous working systems and data repositories AND a (usually long) period of customization. Learn how and why your colleagues are focusing efforts to access and analyze data in new, lighter, more agile, web-oriented ways that enable self-service by experienced analysts and end users.
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IT Quality Health Assessment

This two minute survey consists of ten questions to assess your software quality environment. When complete you will receive custom recommendations that you can view and print out to help plan your QA strategy; complete with next steps, and thought leadership guidance and papers.
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Software Development Open Source Assessment Tool

"Open source software is found in nearly every enterprise nowadays and it has been proven to be a viable choice for some software development projects. But don't let it's low (or zero) acquisition cost lull you into making a decision, without first spending some time determining if it's truly the right choice for your organization or project. Take just a few minutes answering some questions to see if there are other considerations that you should investigate first. IMT Program notes: this tool is used within the ALM and Agile Buyer's Agenda in various Buyer's Journey GTM kits, also in Science of Nurture."
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