Skullcandy enforces strict MAP (Minimum Advertised Price) policies regarding the price points at which their authorized sellers are allowed to list their products on their respective websites and marketplace listings. To enforce this, Skullcandy was manually monitoring their resellers’ sites. It was tedious, costly, and extremely inaccurate, especially since they could only check the sites once every few days. This often meant that resellers could continuously change their prices and violate Skullcandy’s price policy without getting caught.
Read on to see how Skullcandy was better able to protect their brand with automated MAP monitoring and unauthorized seller detection.