Sponsor: Tune

Users who download the app but never use it are duds and no profit is made. But users who come back time and time again, those are high-value users. They are the ones who help your app make money, by either in-app purchases or through ads served to them. But engagement isn’t simple. Master this part of the mobile marketing journey with a stellar push notification strategy.

There are millions of apps throughout several app stores. This means that now, more than ever, it’s vital to have a plan for not only building an app, but how to keep it alive and successfully gain revenue on it. These steps include creating an app, getting it into the app store, helping users find it, downloading it, and finally keeping them engaged with your app. The last step — engagement — is where the cash comes in.

We’ve whipped up a mobile marketing cookbook. Inside you’ll find steps to perfect your push notification recipe.

Mobile commerce now accounts for 34% of all e-Commerce transactions globally, and is growing more than 200% faster than traditional e-Commerce. But measuring success in mobile presents unique challenges for retailers, whether they’re mobile-first or brick-and-mortar stores gone mobile. Even if marketers could track everything, it’s challenging to understand which measurements are actually meaningful to a company’s bottom line. In this tip sheet, we break down which mobile marketing KPIs retailers should focus on to get the most bang for their buck.

It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys. But there are some important differences you need to understand to be truly effective as a mobile marketer. In this white paper, you will gain an in-depth understanding of:

• How the traditional marketing funnel and mobile marketing funnels compare
• Each stage of the mobile marketing funnel and why they matter
• Tactics and technology to optimize discovery, conversion, engagement, and retention
• How major brands have improved their ROI using the strategies in this white paper

The global mobile gaming industry earned nearly $37 billion in revenue in 2016—the first year that the mobile games category has surpassed PC games in market share. It’s clear that this is the time to take advantage of such rapid growth, but the challenge is to find a way to succeed among fierce competition. We asked four mobile gaming experts to share their insight and advice on the complexities of standing out in the marketplace. Here's what they had to say.