For some it’s all about streamlining the user experience through technologies and practices that make it easier for them to securely logon. For others, IAM is all about identity lifecycle management – ensuring that accounts are set up, modified, and retired in a timely, accurate, and secure manner, and still for others it’s focused on security and compliance through technologies and practices that make governance activities such as attestations easy and complete, or adding a layer of control and visibility to privileged accounts and “superuser” access.