We all had a webstore online built in wordpress and hosted on GoDaddy. And it was the loneliest webstore in the known universe. It was also a royal pain to build and maintain. It took a long time to build and soon fell into disrepair owing, in part, to the complexity of maintaining it.
We knew that we wanted to maintain a presence online but also wanted to spend minimum resources to implement and maintain it. We are much like the other thousands of PostBooks/xTuple users across the globe. Most of them should want and need to have a webstore, as well.
So, based on our own experience and this observation, instead of spending our resources to rebuild our own website, we invested our time and effort in building Lifecycler – a tool that makes a webstore easy to create, populate and deploy for xTuple/PostBooks users.