Deep linking has only become more complicated and confusing with the advent of Apple Universal Links & Android App Links - but it doesn’t have to be confusing. This guide has everything you need to understand deep linking, recognize its value to your business, and know how to apply it in your attribution strategy.

Reading this guide, you'll learn:

• The basics of deep linking.
• Why deferred deep linking is a game-changer.
• How to use deep links to drive better performance.
• How attribution combined with deep linking boosts mobile growth.