The move towards an “app economy” is accelerating the rate of new, business-critical application deployments. And all the while, expectations are continuously rising for higher availability and faster performance across hybrid physical/virtual/cloud infrastructures. One important path to success involves bringing together infrastructure, application, and service level visibility via unified IT monitoring. This ENTERPRISE MANAGEMENT ASSOCIATES® whitepaper examines why unified IT monitoring is an important enabling technology for both enterprises and management service providers, including both the organizational and strategic impacts as well as the business case surrounding it.