Raise your hand if you’ve had concerns about how your email marketing program is performing in the last year. Heck, how about the last month? Well, you’re not alone and the data is there to support it. Many B2B marketers are still operating on the batch-and-blast playbook from the late 90s. It's time to evolve and we'll show you how.
Your website’s lead capture forms treat all visitors the same.
The most successful approach to lead capture is aligning a visitor’s interests with content and messaging. Content must be targeted, specific, and meet the needs of the people who are browsing your site. Too often marketers rely on static landing page forms that place too much of a burden on a visitor to move the sales process forward. Ultimately creating so much friction that the visitor never bothers to convert. So what happens? The visitor browses and then vanishes without a trace (and without a conversion).
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You don’t have enough qualified leads in your sales pipeline
B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.
But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.
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Amazing things happen when two industry leaders combine their talents into one integrated solution. Together, Citrix ADC and Cisco ACI solve a data center’s most pressing infrastructure and network management problems by providing a solution that integrates L4-L7 load balancing, alleviates overhead and sprawl, scales as demand fluctuates, and ensures future compatibility in competitive business environments. All the while providing industry-unique, application-focused visibility and the essential security analytics you require. Together, Citrix and Cisco deliver a secure, agile, and scalable environment backed by the quality, reputation, and support of industry standards Citrix ADC and Cisco ACI.
Digital transformation is quickly impacting every industry, making it increasingly difficult to keep pace with an evolving digital workplace. Many businesses, especially those with smaller IT teams and lower budgets, struggle with implementing new solutions and delivering enterprise-level services like desktop virtualization and BYOD.
Increased mobility has changed the business landscape. As more workers use additional devices from a multitude of locations, connectivity to business data has become difficult to sustain and costly to scale. This increase in devices, device types, and locations also adds a higher level of business risk. To meet the increase in business needs while reducing the level of risks, businesses have expanded or migrated their workloads into the public cloud. However, customers have quickly learned some of the limitations presented by embracing a public cloud solution.
An application or service that you develop once to run in multiple clouds has a clear advantage over one that is bound to a single OS or runtime environment. Container technology makes it possible, but container security vulnerabilities are beginning to surface. We describe 6 steps you can take to ensure that container security doesn’t become a DevOps roadblock.
It’s what you do — a dynamic activity that people expect to accomplish anywhere, anytime, on any device. Supporting today’s workforce requires a digital platform that empowers productivity and ensures security and management at scale everywhere: on site, on the road, or in the cloud.
Citrix and Cisco solutions work together to help you transform the way you work, realize the multicloud promise, and innovate with confidence. Modern, flexible, and automated networking, combined with next-generation security, allows IT leaders to focus on innovative, business critical strategy.
In this eBook, you’ll learn how to accelerate realization of a modern digital platform for your business and gain access to resources and information that will help you on your journey.
Highly decentralized computing is the new normal for most organizations, and digital transformation (DX) initiatives are changing application architectures to event driven to support real-time and near-real-time response cycles. In this environment, enterprises are increasingly turning to messaging middleware to meet the combined requirements of complexity, speed, reliability, and security to connect the digital world of applications and data.
Lyft’s consumer mobile app has realtime transactions totaling more than one million rides per day, so performance is critically important. The smallest lapses – even a few milliseconds – contribute to negative customer experiences and lost revenue. As Lyft’s Vice President of Engineering, Pete Morelli, explained, “The bigger you get, the better you have to be. Half an hour of downtime may have cost you five rides early on, now it costs millions of dollars in rides. The level of reliability expected of Lyft is not trivial. People are riding to work or to doctors’ appointments.
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InVision is the leading product design collaboration platform that powers the world’s best user experiences. With intuitive tools for ideation, design, prototyping, and design management, the InVision platform gives users everything they need for digital product design, all in one place. More than 4 million people – at tens of thousands of companies, including eighty percent of the Fortune 100, and brands like Airbnb, Amazon, HBO, Netflix, Slack, Starbucks, and Uber rely on the InVision platform to make products users love.
Why, after 20+ years of investment in business process automation technologies, less than 20% of the tasks have been automated? The primary reason is the lack of well defined APIs in 85% of the enterprise systems. The result is an ever growing IT backlog of integration requests from line of business.
This paper provides an overview of the industry’s highest standard for enterprise-grade security as demonstrated by the market’s leading Digital Workforce platform, Automation Anywhere Enterprise.
Where does RPA intersect with AI? In the hotbed of emerging AI technologies— where you’ll find speech and facial recognition, neural networks, and deep learning to mention a few—RPA meets AI in cognitive computing.
This eBook explains what makes these smart bots—called cognitive bots—so valuable. You’ll discover unprecedented ways cognitive bots can help your business.
The old elements of logging, metrics, and tracing are insufficient for today’s complex software systems. If you’re adopting microservices, you know that faster root cause analysis and the ability to confidently measure and explain performance is key to improve efficiency and save developer time.
Read this report to understand: