2021 State of the CDP

This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of CDPs.

The findings revealed why CDPs were central to solving the challenges of 2020, including reduced budgets, new data privacy legislation, sudden digital acceleration due to COVID-19, as well as pending third-party cookie loss.

Get this research report to discover:

  • Why CDPs have become vital to marketing success
  • 6 ways marketers are adapting to change with a CDP
  • How to find a CDP that makes integration easy
  • 3 important factors to help you quantify CDP ROI
  • Why data privacy and compliance continue to be a top priority
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Adopting a Next Generation Data Security Strategy

This white paper highlights how organizations can adopt a next generation data security strategy that bridges security technologies deployed across heterogeneous and highly distributed environments. Organizations are lacking a centralized view of their data security risk posture, compounded by the complexity of managing security across distributed environments. This lack of visibility results in an ineffective way of prioritizing alerts and assessing the business impact of lost or stolen data assets. Taking a holistic approach affords organizations a comprehensive view of existing security risks to sensitive data.

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Drive Better Business Outcomes

Any downtime caused by poor database performance interrupts business operations, has a negative impact on productivity, and can directly affect the bottom line. And enterprise applications like SQL Server are the backbone of any organization.

Read our whitepaper to see how you can ensure your organization is operating at peak performance by applying comprehensive monitoring to improve business outcomes.

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Manage the Multiple Database Journey

To ensure adequate transactional capacity, most enterprises have adopted a multi-database strategy—using several different database platforms to store different classes or categories of data. So, there’s been a surge in the number of databases in use at most organizations, with database managers increasingly responsible for numerous instances.

In the multi-database environment, ensuring each individual database operates at its optimal level is critical. And since database platforms don’t all operate the same way, database managers must gain expertise on the multiple platforms. They also must continue to conduct performance tuning, maintain high availability, and ensure data security—again for multiple platforms.

Read our whitepaper to see how your business can best manage multiple databases.

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The Total Economic Impact™ Of IBM Security Guardium Oct 2020

IBM commissioned Forrester Research consulting to conduct a Total Economic Impact (TEI) study to examine the potential return on investment (ROI) that organizations may realize by deploying IBM Security Guardium. The study uncovered that organizations achieve cost and risk reductions while increasing productivity and tactical efficiencies from implementing IBM Security Guardium. Read the study to learn more.

Read the Forrester Consulting Total Economic Impact™ (TEI) study to learn how to:

  • Achieve cost and risk reductions
  • Increase productivity and tactical efficiencies
  • Evaluate the potential return on investment

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Smarter data security with IBM Security Guardium

Businesses are embracing hybrid multicloud-based deployment models in order to gain agility and drive their organizations forward. But such a deployment can increase the attack surface, potentially resulting in a host of new data security and compliance challenges.

Learn how IBM Security Guardium—with broad visibility and monitoring, actionable insights and remediation controls—can help you take a smarter, integrated approach to safeguarding critical data across hybrid, multicloud environments.

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Overcoming data security challenges in a hybrid multicloud world

Organizations are rapidly moving to the cloud, leveraging infrastructure as a service (IaaS), software-as-a-service (SaaS), platform as-a-service (PaaS), and Database as-a-service as new ways to optimize their business, even though these environments present new risks to sensitive data.

Data security solutions must be able to operate across multiple environments (physical, cloud and hybrid).

Read this ebook to learn more about how to secure sensitive data across a variety of environments, and how the IBM Data Security portfolio can help.

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Interactive Demo of IBM Security Guardium Insights

Are you planning to implement a data security solution that monitors activity in on-premises and DBaaS sources? See how Guardium Insights for Cloud Pak for Security can enhance visibility, cut response time, surface key risk insights to uncover hidden threats—and deploy it anywhere.

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Interactive Demo of IBM Security Guardium Data Protection

Is your company planning a Data Security solution purchase to meet the needs of protecting growing number of data sources and cloud-based technologies? See how IBM Security Guardium Data Protection can help protect your data at the source to and address data risk and compliance requirements across the hybrid cloud.

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Gartner: Beyond GDPR: Five Technologies to Borrow From Security to Operationalize Privacy

Having to operationalize privacy caught many organizations unprepared. Thus, Gartner experienced a tremendous spike in client inquiry regarding GDPR preparations, with a 400% increase over the previous year.

In preparing for various privacy regulations, security and risk management leaders should review this report to review a set of balanced controls for privacy and security in the implementation of five key technologies.

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Five Common Data Security Pitfalls

Is your data security practice all that it should be? This ebook looks at five of the most prevalent and avoidable data security missteps organizations are making today, and how these "common pitfalls" can result in potentially disastrous attacks.

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Encryption: Protect your most critical data

With ransomware attacks and data breaches on the rise, it is critical that today’s business leaders take action to ensure that their most critical data is protected. Data encryption should be the first and last line of defense—encoding your sensitive data and rendering it unusable in the event of a data breach.

IBM Security Guardium Data Encryption and IBM Security Guardium Key Lifecycle Manager can help protect your data no matter where it resides, on-premises and across cloud environments, in applications, containers and Teradata environments. Our best-in-class solutions allow you to encrypt and tokenize your data; create, rotate and manage all of your encryption keys; and manage user access policies.

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Data Privacy Is The New Strategic Priority

As firms face a growing list of data protection regulations and customers become more knowledgeable about their privacy rights, developing a data privacy competence has never been more important. Sustained compliance delivers a number of benefits, but firms with reactive and siloed privacy tactics will fail to capitalize on them.

Forrester Consulting evaluates the state of enterprises’ data privacy compliance in a shifting regulatory landscape by surveying global enterprise decision makers with responsibility over privacy or data protection. This report analyzes how they are evolving to meet the heightened data protection and privacy expectations of legislators and consumers, along with the benefits they can expect from a holistic data privacy approach.

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