Lead Gen: Looking for Leads that Actually Convert? Our 20+ Years of Experience Delivers

Generating leads that actually match your ICP (ideal customer profile) and perform once in your pipeline isn’t as easy as it sounds - we get it. We’ve tried all sorts of engagement strategies and tactics over the past 20+ years as a leader in tech marketing and the good news is we continue to drive growth for the world’s most innovative technology companies.

How do we do it? We leverage and connect with our loyal B2B audience of over 20 million monthly site viewers and 100+ million buyer database contacts. And we stick to what works and what we do well – identify high-intent prospects, employ methodical targeting, then engage and nurture.

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Sullivan Solar Power’s IT Leader Enables Lead Generation and Revenue Growth

When Daniel Sullivan started Sullivan Solar Power he had one goal in mind: to transform the way the world generates electricity.

At the time his company launched in 2004 it was one of few in the San Diego area that installed solar power systems. Since then not only has Sullivan Solar Power grown tremendously, so has the industry itself.
But the company’s fast growth was hindering their ability to deliver. Sullivan Solar Power needed to find a way to stay ahead of the competition. Company leaders quickly identified that they needed a better way to manage an exploding volume of sales leads.

The company’s spreadsheet-based system for tracking leads was inconsistent and impossible to report on making it difficult to know the actual number of leads. The team turned to Quick Base to quickly build a centralized system to manage sales leads and other key company information. They have since leveraged Quick Base to streamline multiple processes and functions, from multiple business functions like HR, Purchasing, and IT.

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How to Perfect Your Sales Process

Designing a sales process before you reach out to your prospects will help you win more sales with less effort. The best sales process will make it easier for leads to make their final buying decision. Plus, the process will suit most of your customers and be scalable as your organization grows.

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Why Leadmaster?

Discover how to get back to work faster, with LeadMaster’s effective and highly efficient CRM platform, designed to help you capture, track, and nurture leads, all to increase sales-conversion and client retention. LeadMaster’s highly customizable features were created with you in mind. Check out this video and learn more about what LeadMaster has to offer!
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Increasing Your Marketing Funnel

The Slashdot Media Passport System is an organic vertically integrated big data analytics platform that utilizes extensive feedback loops, machine learning, artificial intelligence and human curation to identify potential leads from our database of over 100 million B2B contacts. Passport uses inputs provided by you during our campaign pre-launch meeting to build sophisticated profile models of your perfect customer and find the best matches in our contact data to that profile, while factoring in other important information such as intent and reachability. We utilize available data whenever possible to maximize our profiling work on your campaign and may as needed ask potential contacts supplemental data gathering questions to complete profiling as needed. We reserve the flexibility to answer any profiling questions that you have defined in your request for proposal by utilizing previously gathered data in our database or by asking the lead contact supplemental questions directly.
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