Gartner: Before You Buy: A Guide For Choosing a Customer Data Platform

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

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Becoming Masters of Data and Analytics

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people and companies, and at least 35 billion devices, will be wired to the web. Success now depends on not only keeping up with fast-paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizable shift in the way companies handle their insights.

In this new report, Gartner identifies the challenges digitization presents for organizations, and how professionals such as CIOs can harness its key drivers; focusing on six core strategic planning areas. This research provides a multi-regional, cross-industry view of the approaches and tools that will be critical for organizations to not only survive, but thrive.

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Forrester Report: Customer Data Maturity Powers The Modern Enterprise

With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.

In late 2018, Tealium commissioned Forrester Consulting to evaluate the state of customer data strategies today. We found that very few companies can claim to have mastered customer data today, but those who achieve the highest levels of maturity enjoy significant benefits and support for their business initiatives.

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FreddieMac- Crawl, Walk, Run – Improve IT operations with xMatters

Over the course of the past several years, FreddieMac's IT service management needed a way to pull support staff and information from workday, the current system at the time. They needed a tool that was easy to use, worked reliably all the time, and something that was consistent and fun. Instead of updating information manually on spreadsheets, they were able to achieve IT excellence with xMatters.

Learn more about FreddieMac's journey with xMatters, and how they integrated with ServiceNow to master roster rotations, manage escalations among staff, and streamline the IT infrastructure to grow from ~100 to ~300 support groups.

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2020 Report: State of the CDP

In the 2020 Tealium State of the CDP Report, we asked over 300 U.S. decision makers in marketing and data/analytics how they are leveraging CDPs today, the challenges they face with current vendors and their future plans for CDP technology. The results reveal that many organizations are still searching for the right solution: 58% of respondents with CDPs said they are planning to switch to a different provider within the next 12 months.

Something needs to change for customer data to reach its full potential. Businesses need greater clarity into what CDPs do, how to select the right CDP and how to optimize the technology — or they risk missing out on enormous CDP benefits.

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Multi cloud app delivery solution that delivers a better experience

Multi-cloud app delivery solution from Citrix delivers reliability, performance, security, and single pane of glass management for all applications, on-premises and on Google Cloud Platform.

Cloud is changing the fundamentals of how IT teams deliver applications and optimize their performance. Applications are increasingly deployed farther from users, crossing networks outside of IT’s direct control. Instead of enterprise data centers, many apps now reside in public and hybrid cloud environments. There are even new breeds of applications, built upon microservices and containers.

Today, IT needs modern solutions that:

  • Extend on-premises, apps and infrastructure resources to the cloud
  • Maintain high levels of performance, user experience, and security across all applications, including microservices based apps
  • Sustain operational consistency across on-premises and cloud environments

    • These solutions are available for apps running on Google Cloud Platform (GCP) through the alliance of Citrix and Google Cloud.

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    Learn 5 ways Citrix ADC makes application delivery faster and better on Google Cloud Platform

    With operational consistency, security, and visibility Citrix ADC is the solution you need for your workloads on Google Cloud Platform.

    When you use the Google Cloud marketplace to add Citrix ADC to your Google Cloud-powered applications, APIs, and workloads in an instant you can do the following:

  • Gain operational consistency for Anthos and hybrid-cloud application delivery and security with a single codebase
  • Add advanced integrated layer 3—7 security measures for App and API protections and bot mitigation
  • Load-balance traditional workloads, microservices, and container applications for a better end user experience and superior performance
  • Use actionable insights for better observability and faster troubleshooting

    • These solutions are available for apps running on Google Cloud Platform (GCP) through the alliance of Citrix and Google Cloud.

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    8 reasons why Citrix Desktops-as-a-Service is right for your business

    To meet the increasing demands of customers and the expanding mobile workforce, organizations of all sizes are moving toward an always connected workplace—where employees can work from anywhere and on any device.

    Today, small and mid-sized businesses are turning to Desktops-as-a-Service (DaaS), which enables workers to access the apps and data they need to get their job done as well as provide IT with cost efficiencies and centralized management.

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    Webinar – Using APIs to build your omnichannel architecture

    Well-designed APIs, created along with a holistic integration strategy with Anypoint Platform, create a seamless omnichannel experience that customers want and businesses need. Across industries from healthcare to banking to retail, companies are using omnichannel strategies to achieve faster time to market, higher customer satisfaction, and increased revenue.

    Watch this webinar, including a demo, to learn how to:

    • Deliver unified customer experiences 5x faster.
    • Drive consistent customer interactions across channels.
    • Easily adopt new channels on a single, unified platform.

    Presented by:

    • John Withers, Product Marketing Manager, MuleSoft
    • Jimil Patel, Product Marketing Manager, MuleSoft
    • Manan Sangvi, Solution Consultant, MuleSoft

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    Webinar – Transform policyholder engagement with MuleSoft, Salesforce and Guidewire

    In order to gain and retain new customers, insurance companies are investing in modernizing policyholder experiences. Leading firms have done so by implementing leading insurance platforms like Guidewire, and extending the power of these platforms through MuleSoft's Anypoint Platform and Salesforce's Financial Services Cloud.

    Attend this webinar to learn best practices for using MuleSoft's Anypoint Platform to rapidly connect Guidewire to any application, data, or device, including Salesforce's Financial Services Cloud.

    Key Takeaways:

    • Best practices for using APIs to surface policy and claims data from Guidewire.
    • How MuleSoft can help accelerate the implementation of Financial Services Cloud for insurance companies.

    Presented by:

    • Josh Mikulewicz, Solution Engineer, MuleSoft
    • Steve Murphy, Senior Solution Engineer, MuleSoft
    • Matt Serna, Head of Industry Marketing, MuleSoft

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    Webinar – Building a platform for digital insurance

    Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale quickly to meet customer expectations.

    Key Takeaways:

    • How industry leaders have digitally transformed insurance offerings with a platform business model.
    • How to build an integrated insurance platform to connect your ecosystem of suppliers and exceed customer expectations.
    • Best practices to increase customer retention and profitability with a single view of the customer.

    Presented by:

    • Ben Turner, CTO, Legal and General
    • Dan Snowdon, UK&I Financial Services Marketing Lead, MuleSoft
    • Angie Lee Campos, Global Financial Services and Insurance Lead, MuleSoft

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    Webinar – Unlocking data to deliver a unified bank

    Today’s digital era places strain on traditional financial firms, including increased customer expectations, the threat of disintermediation by market entrants, strict regulatory requirements, and more. How do banks, who face operational silos and aging systems, keep up?

    The answer lies in building a digital platform with APIs. In this session, hear directly from seasoned technologists to learn about the approach, tools, and operating model they use to successfully adapt and lead in the marketplace. Discover how to get more out of your existing legacy and cloud infrastructure and, in turn, deliver a flexible architecture that can easily adapt as new technologies emerge.

    During this session, you will learn:

    • Why industry disruptions and increased customer expectations demand a bank that transforms into a digital platform.
    • How an API-led approach to integration can help financial firms transform into digital platforms.
    • SunTrust’s journey with MuleSoft’s Anypoint Platform and Salesforce, and how they used APIs to unify the bank experience.

    Presented by:

    • David Shonk, SVP EIS Enterprise Solutions Delivery Manager, SunTrust
    • Angie Campos, Financial Services & Insurance Industry Lead, MuleSoft

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    Webinar – Building a digital banking platform with APIs

    More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem.

    The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish.

    Join this webinar and learn how these institutions are building a digital banking platform with APIs.

    Presented by:

    • Angie Campos, Industry Marketing for FS&I, MuleSoft
    • Michel Vaja, Head of UK Payments Practice, Capgemini

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