In the early days of eBay’s mobile marketing efforts, the team chose a basic attribution setup that enabled them to connect with a handful of advertising partners. Every such integration required extensive resources from eBay, an investment of numerous man-hours by multiple teams.
eBay’s business goals for their mobile app matured over time, requiring a more elaborate, scalable, agile attribution provider. The solution that answered their needs was AppsFlyer, offering self-serve access to an ecosystem of over 5,700 advertising and technological partners. AppsFlyer enabled eBay to integrate quickly with multiple partners around the world, test the value of each and optimize quickly.