What is Business Intelligence and Why Should GPs Care – SlashdotMedia AdOps Asset Management

What is Business Intelligence and Why Should GPs Care

Having the ability to synthesize and glean insights from vast (and growing) data sets can be very useful across many roles and functions in any organization.

The investment management industry, whose business model is predicated on information discovery, has taken notice. "Business Intelligence", or "BI" tools are being deployed across the firm, from the back office to investment teams to client relations.

This paper will look at four situations typical in a GP – managing the deal pipeline, monitoring portfolio company KPIs, fundraising and management/partner reporting – to see how these tools can be utilized to optimize decision making across the firm.

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