You understand the intricacies of today’s threat landscape, and the difficulties your organization faces when attempting to prevent, investigate and remediate targeted attacks, but how do you explain that difficulty, and subsequent cost, to senior leadership? Often the best tactic is to speak to them in a language that they understand: money. This paper provides step-by-step instruction on how to craft an effective business case for a proactive, advanced threat solution and describes how to:

• Properly communicate the challenges you face
• Assess the business impact
• Shift the discussion from technically-focused to dollars and cents.